Learn the fundamentals of marketing in the digital age with online classes that cover topics such as social media marketing, content creation, and search engine optimization.
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What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen. Whether you are looking to progress within your company, get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what you're good at and what makes you different from others saying the same thing. In this workshop, the...
Working as a freelancer, entrepreneur or at a startup, you’re often told to “Hustle Harder” as a way of becoming more successful. For some, this motivation is necessary and useful. However, what if you’re already motivated, and are looking to develop specific processes that will help grow your business? This workshop-style class will help you develop a scalable process aligned with your desired business outcomes. You’ll also discover...
Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll...
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Explore Digital Marketing Private Group EventsThis is a beginner's online class that teaches the basics of Search Engine Optimization. We will be discussing how to ensure that a website is search engine friendly, a brand has a strong digital footprint and consistency across the web, how important it is to have healthy online relationships, and how to track and analyze performance over time. Takeaways We will be going over the following: Up-to-date SEO best practices Industry Terminology...
General Assembly @ Online Class Livestream, Atlanta, GA
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways: Overview of...
General Assembly @ Online Class, Seattle, WA
Paid Social for the Win: Facebook + Instagram Advertising Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class. We’ll focus...
Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine I’ve been able to interview some of the most successful consultants...
General Assembly @ Remote Online , Denver, CO
Brand Storytelling: Creating a Powerful Story that Inspires "Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with...
Full Course Title: Business Analysis Introduction: Defining Successful Projects This training course delivers an end-to-end business analysis process, incorporating industry best practices from IIBA®, BCS, and Project Management. You will improve your analytical competencies and learn to apply a core business analysis framework — from initiation, through requirements gathering and stakeholder management, to making a business case, delivering...
Los Angeles Center of Photography
Learn to Leverage Search Engine Optimization (SEO) to Attract More Clients Do you want to learn how to better optimize your website to attract more visitors and potential clients? Join Professional Photographer and LACP instructor, John D. Russell as he takes you on a deep dive into Search Engine Optimization (SEO) for your photography website. At the end of this four-hour intensive, you will have the skills to start achieving better page rankings...
KWSM: A Digital Marketing Agency
Lead Gen Strategy Bootcamp Strategy is the framework for digital marketing and lead generation. In this class, you will learn how to develop a unique digital marketing strategy for your business – from telling your story effectively to identifying the right target audiences for your messaging to choosing the digital tools and tactics to communicate with your potential customers. We’ll cover proven techniques for lead generation that we...
Search Engine Optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. In this workshop on "human-centered SEO," you’ll learn the basics of how to analyze and improve your organic search performance on Google. We’ll cover both onsite and offsite methods of improving your search rankings, while...
General Assembly @ Online Class, Seattle, WA
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, ROI-based business case creation and...
Are you new to video making or do you want to learn some new creative production tips? This introductory video class looks at essential video equipment as well as more advanced concepts. You will receive expert advice on techniques that can be applied to existing or future video projects. Online video is a must have for marketing. This class is ideal for any brands or businesses who want to improved their video production on a budget. Below are...
Full Course Name Designing Self-Service Business Intelligence and Big Data Solutions Providing Big Data analytics services to organizations is one of the leading roles that engineers can opt for. Our Data Science Training program is a complete package that not only helps individuals learn tricks to offer efficient Big Data analysis but also asses self-service Business Intelligence in a better way. You will learn efficient ways to utilize...
You don't need millions of dollars to start marketing your business! Learn to leverage earned and owned marketing tactics. Determine where it is best to allocate your small budget and discover free and cheap tools to help you build your online brand. This will all help you to develop a clear action plan. Prereqs & Preparation This workshop is taken completely online. We will provide login information and a link to the platform. You will need...
In the always-on, always connected world the demand for digital marketing skills is greater than ever. Are you curious what digital marketing channels currently look like? Do you want to learn how marketers are engaging with their audiences? Are you considering a jump into the world of digital marketing and want to learn what it entails? Maybe you just want to get your head around the marketing jargon to determine how and where your business fits...
The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it. This is a practical, hands-on session in which you will create an SEO plan for your business. Class schedule: Keyword research Define your audience Research content ideas and develop SEO-focused...
Did you know that 29% of marketers rate email marketing as the most effective marketing channel? With budgets being squeezed and paid ad engagement on the decline, email marketing is one of the most effective channels for marketing your business today. While newsletters have their place, the smartest companies are harnessing the power of automation. Timely, personalised, and super-relevant emails that get opened, read, and clicked – these eventually...
Why Instagram Reels are Reel-y Important for Your Social Strategy You may have heard of Instagram Reels (and seen them taking over your explore feed!) and while part of you is groaning at the thought of yet another format to think about in your social strategy - trust us when we say it's one you can't ignore. In this session you'll learn what Reels are, how brands are using them, how to start creating killer content within the platform, and most...
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