Edward Cardimona

Teaches at The New School

An inspirational leader and information architect, Edward brings together creative teams and business management to articulate ideas, translate them into identity, and design products and experiences that are breakthrough and engaging for consumers across all global markets. 

As a creative director and brand strategist, he has spearheaded design strategies with some of the greatest global brands encompassing the world of fashion, sport, accessories, home and beauty. As a founder of the creative agency SPRQ, he connects with entrepreneurial start-ups as well as evolving business models, as a change agent and mentor; shepherding them toward their own North Star.