Classes taught by Alexander Sierra in NYC, New York

$349

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Digital Marketing: Key Concepts and Metrics

General Assembly @ 10 E 21st St, New York, NY

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...

All levels 18 and older

$99

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Introduction to Google Analytics

General Assembly @ 10 E 21st St, New York, NY

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...

Beginner 18 and older

$99

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Data Analytics Bootcamp

General Assembly @ 10 E 21st St, New York, NY

This single day bootcamp will run through the analytical workflow -- from collecting, cleaning, analyzing and presenting insights from public data sets. We will introduce important tools used in this process such as Google Sheets and Tableau. Goals: Introduce concepts and practice using and managing data Transform data for descriptive analytics and business intelligence decision-making Develop compelling visualizations that articulate the value...

All levels 18 and older

$250

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Facebook + Instagram Advertising

General Assembly @ 10 E 21st St, New York, NY

Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come...

All levels 18 and older

$99

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Facebook Advertising Bootcamp

General Assembly @ 10 E 21st St, New York, NY

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn...

All levels 18 and older

$199

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Advanced Marketing Analytics Bootcamp

General Assembly @ Online Class
, New York, NY

Unlocking the world of data to help drive high performing marketing campaigns and increase data-driven decision making. This bootcamp is intended for experienced marketers who want to build on their marketing knowledge to make better data-driven decisions through attribution modeling, statistical significance, and communicating data. This workshop will give you hands on experience with industry standard marketing tools such as Google Analytics Google...

Intermediate 18 and older

$250