We began as a fierce downtown NYC boutique that dressed countless A-listers. We have our own Marketing/PR arm, in addition our instructor teaches at premier fashion institutions - Parsons, FIT, LIM, etc. Click here for bio.
Join us LIVE ON ZOOM for FIRST HAND knowledge on how to make yours or your client's business coveted by influencers & consumers!
ALWAYS current, relevant to ANY industry, not just fashion - you’ll learn:
The benefits of Write-ups:
- What PR is today
- How to maximize exposure
- Leveraging write-ups for sales
- Best mags/blogs/influencer/celebs to target
- Write-ups vs advertising
How to get Write ups:
- Reaching relevant editors & influencers
- Press release writing/pitching
- Leveraging Fashion Stylists
- Press campaign implementation
- Creating dynamic promo
Press Outreach:
- Building a power press list
- Cold calling & networking
- Publicists' job & fees
- Editorial calendar & timelines
- Leveraging social media
Spin Techniques:
- Attracting editors, celebs, influencers
- Developing press worthy angles
- Aligning with charities & events
- Elevator pitching & sound bites
2 1/2-hours - Extremely thorough, great place to network, meet, and learn. SEE
VIDEO DESCRIPTION.
- NO REFUNDS.
- NO recording devices permitted.
- Certificate of completion provided upon request.
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.