Social Media Strategy Mapping

at General Assembly - Online

Course Details
$99 8 seats
Start Date:

Mon, Aug 10, 3:00pm - 6:00pm Eastern Time

Next start dates (1)

Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this marketing strategy course:

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty, and sales.


  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Understand the difference between major social media platforms.
  • Learn how to use the major social media platforms to create content and engage your audience.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.


  • This class is taken completely online
  • We will provide a link to the platform upon registration and 24 hours before the class
  • This class requires a computer and strong internet connection.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (2)
Start Date Time Teacher # Sessions Price
3:00pm - 6:00pm Eastern Time TBD 1 $99
3:00pm - 6:00pm Eastern Time TBD 1 $99

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Questions about this class?
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Questions & Answers (5)

Get quick answers from CourseHorse and past students.

Question from Caroline v.
In the end of the workshop, do you give certificate?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi there! The student can request a certificate of completion from the school after the class.
Question from reza a.
Hi, I’m planning to attend this course while on tour in NYC so I'm not planning to bring my laptop with me. will that be alright for this class?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Reza! A laptop, along with a notebook and pen is required for this class. Thanks!
Question from Alex S.
Hi! I am looking into taking the 3-hour social media class. I use my iPhone for all my social media accounts. I do not have a laptop. The class proclaims you need to bring a laptop. Is there any way to take this class with an iPhone, according to the instructor. If not, what are the main benefits of using a laptop?
Answer from Darwin V. CourseHorse StaffCourseHorse Staff
A phone can be used during class.
Question from Anonymous
Is it okay to bring an iPad or must I have a laptop?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
HI there! An iPad should be fine to use as it can support the social media platforms that the instructor will be explaining. Hope this helps!
Question from Majeed Alsulemani
Is there a certificate for this course?
Answer from Seth Q. CourseHorse StaffCourseHorse Staff
The student can request a certificate of completion from the school after the class.
View all 5 questions

Reviews of Classes at General Assembly (2,535)

(2535 Reviews)
Social Media Strategy Mapping
Reviewed by Anonymous on 4/2/2020
Good class. Late start may have affected pacing which at times seemed a little quick for depth of info being introduced. Wish slide deck had more info written out to reinforce verbal presentation. For example- meaning of acronyms or short, key-point breakdowns. Instructor was very knowledgeable.
Social Media Strategy Mapping
Reviewed by Anonymous on 3/31/2020
Nice small group, the instructor was enthusiastic, online session was awkward.
Social Media Strategy Mapping
Reviewed by Martin W. on 3/28/2020
Jen Glantz has an impressive knowledge of social media and is an excellent teacher.
Social Media Strategy Mapping
Reviewed by reza a. on 10/26/2019
i learned a lot in just a few hours
Social Media Strategy Mapping
Reviewed by Anonymous on 9/17/2019
I had no clue about social media (at least from business perspective) and went in the lecture sort of nervous. However Jen was awesome - she had sweet and easy disposition, and provided us so much insightful advice and tips. Her energy and talk were very inspiring as well. If anyone’s looking for where to start strategizing social media part of their business, I think it’s a good point to do so as you will learn lots of tools and what to do first from this class.
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School: General Assembly

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