Email Marketing Essentials is unfortunately unavailable

Thankfully we have 18 other Email Marketing Classes for you to choose from. Check our top choices below or see all classes for more options.

Email Marketing Essentials

at General Assembly - Online

(2640)
Course Details
Price:
$55
Start Date:

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!
If you're enrolled in an upcoming date, this simply means that date has now sold out.

Location:
Purchase Options
Save to WishList

2 people saved this class

Book Private Class
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Sharon Lee Thony

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this email marketing training:

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest.

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.

Takeaways

  • Best practices for email marketing and how using performance-driven email design can deliver results
  • Best practices and principles for mobile email optimization
  • Improve the open rate and click through rates of emails
  • How to write subject lines that will solicit higher number of opens
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these numbers
  • How and what to A/B test

Preparation

  • This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc.!
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Map

Google Map

General Assembly

All classes at this location

Start Dates (0)

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

Similar Classes

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 550 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (0)

Get quick answers from CourseHorse and past students.

Reviews of Classes at General Assembly (2,625)

School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program that produces a 99.2% job placement rate for...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified NYC educator.

Want to take this class?

Save to Wish List
Booking this class for a group? Find great private group events here

18 Top Choices

Facebook Advertising Bootcamp

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies.  You’ll also learn how to properly measure and optimize your campaigns...

Tuesday Sep 28th, 12pm - 7pm Eastern Time

Personal Branding Workshop

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused...

Sunday Sep 26th, 2pm - 5pm Eastern Time

Social Media on a Budget

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

If you are a small business or startup looking to build your brand awareness then social media is a great marketing tactic. It can also be great for market research, customer advocacy and of workshop to support your sales. Chances are that budgets will be very tight - meaning everything you create in social media and the steps you take to build...

Thursday Sep 30th, 9am - 11am Eastern Time

Social Media Monitoring & Analytics: How, What, & Why

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence....

Thursday Sep 30th, 9pm - 11:55pm Eastern Time

Understanding the Buyer Journey

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s marketing all brands indeed produced content. However, the priorities on content production and distribution looked more like an "upside down...

Monday Sep 27th, 1pm - 4pm Eastern Time

Code in One Day: HTML & CSS Bootcamp Remote

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done. This one day workshop is the quickest way to get started...

Thursday Sep 30th, 1pm - 8pm Eastern Time

Digital Marketing Bootcamp Remote

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies? In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business and connect...

Wednesday Sep 29th, 1pm - 5pm Eastern Time

Salesforce for Reports & Dashboards (Classic)

at Certstaffix Training - Flatiron 276 5th Ave Ste 704, New York, New York 10001

This class is delivered by a live instructor and is specifically designed to teach administrators, business analysts, or report writers' how to utilize the basic and advanced analytic capabilities of Salesforce. A student in this class will learn the basic Salesforce object model, and how to create and secure reports and dashboards. The instructor...

Monday Oct 11th, 10am - 5pm Eastern Time

SEO Bootcamp

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive...

Thursday Sep 30th, 12pm - 5pm Eastern Time

Masterclass: Design Your Own Natural Wax Candles

at Back Porch Soap Company - Upper West Side 711 Amsterdam Ave, New York, New York 10025

This is a 2.5-hour, hands-on, candlemaking workshop taught by Marla Bosworth. This is a small class - to keep students social distancing - where you will learn how design your own natural wax candles. In addition to the in-person workshop, students will receive lifetime access to a supplemental virtual candlemaking class. It is helpful, but...

Thursday Oct 28th, 6pm - 8:30pm Eastern Time

How to Start or Grow your Consulting Business Workshop

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

Starting or growing your consulting business is challenging, but it doesn't have to be confusing. During this interactive workshop, you’ll learn how to apply the 5 Pillars of Consulting Success to your business. It doesn't matter if you haven’t started, or have been consulting for years, this class is all about how you can package and price the...

Thursday Sep 30th, 9pm - 11:55pm Eastern Time

Salesforce for Reports & Dashboards (Lightning)

at Certstaffix Training - Flatiron 276 5th Ave Ste 704, New York, New York 10001

This class is delivered by a live instructor and is specifically designed to teach administrators, business analysts or report writers' how to utilize the Salesforce Lightning Report Builder and Lightning Dashboards. A student in this class will learn the basic Salesforce object model, and how to create and secure reports and dashboards. The instructor...

Wednesday Nov 10th, 10am - 5pm Eastern Time

Salesforce Power User for Sales

at Certstaffix Training - Flatiron 276 5th Ave Ste 704, New York, New York 10001

This class is delivered by a live instructor and is specifically designed to teach sales people the more advanced sales and activity management features of Salesforce.  A student in this class will learn how to configure some of the advanced functionality within Salesforce including the user interface features and search settings. Students will...

Friday Oct 15th, 10am - 5pm Eastern Time

Digital Marketing

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The Big...

Monday Oct 4th, 7am - 9am Eastern Time

  (20 sessions)
$3,950

20 sessions

Product Management Bootcamp (Online)

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

You’re full of ideas, but how do you know which will resonate with your customers and are worth working on? In the first half of the bootcamp you’ll learn how to use the Lean product development and MVP philosophy to test and validate your ideas with the least amount of work required. The ultimate goal is to reach product/market fit. Take your...

Wednesday Sep 29th, 12pm - 6pm Eastern Time

Instagram for Business

at Certstaffix Training - Flatiron 276 5th Ave Ste 704, New York, New York 10001

Sell more with Instagram. Are you ready to tap into Instagram’s booming network of 600 million viable customers? This course gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this course unlocks the secrets successful...

Monday Nov 8th, 10am - 5pm Eastern Time

Google Analytics Bootcamp

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights. In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup...

Wednesday Sep 29th, 12pm - 7pm Eastern Time

Curator Walking Tour – Chelsea and Beyond

at Museum of the City of New York - Public - West Village 38 Gansevoort St, New York, New York 10014

Curator Walking Tour – Chelsea and Beyond: Meat Market to Moynihan Join MCNY’s chief curator Sarah Henry, Greenwich Village native and current Chelsea resident, on an exploration of the neighborhood and its environs. Beginning in the Far West Village and snaking through Chelsea, we’ll explore the changing landscape of urbanism in the area,...

Friday Oct 15th, 3pm - 4:15pm Eastern Time