General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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For E-commerce and businesses online today, content is key. In this interdisciplinary workshop, we will conduct an overview of existing content strategies, user experience, discovery, and metrics in current business models. We will define best practices and creatively collaborate on alternate content strategies, product features, merchandising and marketing tactics for an existing or fictional business. Takeaways Overview of the e-commerce landscape...
Radically Inclusive Leadership Series: Inclusive Goal Setting & Team Meetings This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Psychological Safety is the most important attribute of a high performing team {Google Re:Work Study)....
Radically Inclusive Leadership Series: Candid Feedback & 1:1 Coaching This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Psychological Safety is the most important attribute of a high performing team {Google Re:Work Study). How...
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Students will gain an understanding of the application designed for the user whom is typically intimidated by spreadsheets. They will understand it's unique function from Word and appreciate it's ability to manage data, from the simple to complex. Using their new found confidence, students will begin to explore the formatting and data capabilities in Excel. Takeaways Understand why Excel is the preferred data management tool. Comfort and confidence...
As we move into a new way of working, leaders are facing a future which is unpredictable and unprecedented. While uncertainty and change bring challenges, they also bring great opportunities. In moments like these, leaders have the chance to build stronger communities, empowering your teams to be more adaptable, resilient and truly collaborative. In doing so you can build a more loyal workforce and sustainable business. Join mental fitness and leadership...
General Assembly @ Online Classroom, Los Angeles, CA
Bring your creative ideas to life with Adobe Photoshop, the professional digital imaging standard, used by photographers and designers who want to perfect their digital images. Photoshop allows you to create powerful images and designs. This workshop is designed to get you up and running with Adobe Photoshop in just three hours. The focus will be on step-by-step instruction leading students through the most important tools and concepts in...
Mental Fitness for Business: How to Leverage Your Strengths “Mental health is defined as a state of well-being in which every individual realises his or her own potential.” World Health Organisation Understanding and ‘playing to your strengths’ has been shown to improve mental and physical health leading to enhanced performance, stronger relationships and greater life satisfaction. Despite this evidence, 60% of individuals are unaware...
General Assembly @ Online Classroom, Los Angeles, CA
Your life is a long time. You might as well really love the one you have! Instead of following the herd and finding yourself unfulfilled and frustrated, why not design yours to be the way you want? We're surrounded by innovation and endless resources but the key to designing your ideal life lies within, if you just know how to access it, whether it's improving what you're doing or building something new. Takeaways How to foster and expand self-efficacy...
General Assembly @ Online Classroom, Los Angeles, CA
Design Thinking is an approach organizations use to better understand the needs of people in order to create the most innovative and intuitive products. This creative problem-solving approach stresses the importance of empathy, focuses on the experiences of end users, and integrates an iterative process as part of the final product. Great design doesn’t happen within the four walls of a studio or office. It happens in collaboration with people...
Crafting Content Ideas: How to Create Stories Your Audience will Love In modern business, everyone is a publisher. Whether you're a freelancer, a growing startup or an established enterprise – quality content gives you an opportunity establish your credentials and build a meaningful relationship with your audience. You could be publishing your own blog – or using platforms such as Medium, Quora, LinkedIn, YouTube, Instagram and podcasting tools...
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this workshop for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...
General Assembly @ 1520 2nd St, Santa Monica, CA
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable...
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this workshop for: Entrepreneurs and Business Owners who would like to drive...
If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly? If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this 3-hour session will help...
If you’re a consultant, LinkedIn is THE platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling your company. During this class, you’ll discover how to effectively utilize...
Capture your audiences on social media by gaining a key understanding of the differences across all social platforms and how to best use each. In this workshop we’ll discuss audience types, engagement rates, content strategy, social media mapping, and other key factors to making your platforms stand out from the crowd. Takeaways You’ll walk away with free resources, knowledge on how to design and obtain high-quality content, and ideas for...
General Assembly @ Online Classroom, Los Angeles, CA
Unlock data-driven insights with code. Explore the intersection of coding and data with General Assembly. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on fundamental Python programming techniques and tools. Discover the history of Python and how it compares...
When 96% of leaders feel some degree of burnout and 60% of people leave their jobs as a result of ineffective management, it is essential that leaders are empowered to look after their own wellbeing to enhance and maintain their own performance and to motivate and support their teams in a sustainable way. This 3-hour workshop will combine the latest research in the field of resilience and mental fitness with Charlotte’s international experience...
General Assembly @ Online Classroom, Los Angeles, CA
Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine I’ve been able to interview some of the most successful consultants...
General Assembly @ Online Classroom, Los Angeles, CA
Being a confident communicator is not just the way you act, talk, and look. It’s a habitual way of thinking and reacting to various life situations. In this class, you'll learn how to become an engaging and influential leader and learn the communication tools you need to effectively share your ideas. You'll learn how to break down the barriers, misconceptions, and fears that prevent people from being fully heard. You'll develop the ability...
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