Discover the Best Digital Marketing Classes in Los Angeles
Digital marketing was introduced in the 1990s when personal computers became popular. Companies realized that the Internet provided consumers with more purchasing options and increased competition among businesses. As a result, companies began evolving their marketing practices as technology evolved. By the time smartphones were released and became commonplace, many companies realized that they would need to rely on digital marketing strategies to reach more consumers and compete with other businesses.
Companies today use a variety of digital marketing strategies. Social media, text messages, and emails are used to reach out to consumers and engage with them. Analytic tools and services are used to determine what audiences a company should be targeting with its products and services and help them develop campaigns. The ranking of a company’s website and products in web search results has also become an important indicator of reach.
Digital marketing has become a lucrative career. All companies need to market and most of them have turned to the Internet and digital communications to do so. Large industries in the US, like the tech industry, the finance industry, and the healthcare industry have turned to digital marketing. You can find a variety of digital marketing positions at companies located around the US and the world.
Best Digital Marketing Classes & Schools in Los Angeles
In-person digital marketing classes are taught at schools and education centers in and around the Los Angeles area. You can also find boot camps, workshops, and certificate programs offered at the beginner, intermediate, and advanced levels.
Classes are taught by expert instructors who have experience with digital marketing. Some classes also bring in guest speakers, who work in a variety of industries, to talk about digital marketing best practices.
Classes may focus on digital marketing principles or may teach you how to use social media platforms for digital marketing or about commonly used digital marketing software, tools, and applications. Coding languages like R and Python are also used by Digital Marketers to visualize data, so taking a class focused on one of those languages may also help you begin a career in digital marketing.
You can find new and returning classes in the Los Angeles area on CourseHorse. Once you’ve clicked on the class page of a class that interests you, you’ll be able to learn about the class content, prerequisites, and class schedule.
Previous digital marketing classes offered in the LA area have taught general marketing principles and strategies, advanced marketing principles and strategies, and search engine optimization (SEO) principles. Check back to CourseHorse regularly to see if any classes are being offered that meet your needs and interests.
Los Angeles Industries That Use Digital Marketing
All businesses require marketing and most of them have managed to combine both online and offline marketing strategies. There are industries in LA, however, that rely heavily on digital marketing to promote to consumers.
Some of the largest tech companies in the world are headquartered or have offices in and around Los Angeles, including Google and YouTube. Tech companies rely on digital marketing to engage with consumers, through social media, and also to track analytics. By aggregating and analyzing data on their consumers, tech companies can figure out their target audience and plan a successful campaign to expand their reach.
Digital marketing strategies that are popular among tech companies also include content marketing and affiliate and influencer marketing.
The entertainment industry in LA is huge. The city is home to filmmakers, actors, and studios as well as singers and music labels. This attracts a large amount of investment to the area and provides jobs to many residents.
People have always consumed entertainment, but social media has had a major influence on consumer engagement and brand awareness. Artists can engage with fans on sites like Twitter and Instagram and movies and albums can be promoted or even become viral on TikTok. Digital marketing is also used by the entertainment industry to learn consumer trends and determine what audiences want to see produced next.
The aerospace industry is thriving in and around LA. Companies like Boeing, SpaceX, and Lockheed Martin have utilized digital marketing to personalize their brand. Social media sites like Twitter and TikTok have been integral to improving brand reputation and providing general knowledge on the goals of these companies.
Digital Marketing Jobs & Salaries in Los Angeles
If you’re interested in a career in digital marketing, there are a few paths you can take. Digital Marketers will use various platforms to promote a company’s brands and services to consumers. Understanding the principles of digital marketing, however, doesn’t limit you to Digital Marketer positions. The following positions may be open to you:
Digital Analysts aggregate, analyze, and report data on a company’s digital platforms. To be a successful Digital Analyst, you should know how to use analytic services and software. It’s also beneficial to know how to use R or Python to visualize data.
According to Glassdoor, the average salary for a Digital Analyst in the US is $71,000. The average salary for a Digital Analyst in LA is slightly higher, at $71,000 plus additional compensation of up to $5,000.
Social Media Manager
If you understand how to use several social media platforms and are adept at promoting engagement and increasing reach, consider applying for a Social Media Manager position. Social Media Managers not only run social media accounts, but they also analyze social media data, create content, and strategize content and campaigns.
In 2015, the US Bureau of Labor Statistics reported that the average salary of a Social Media Manager in the US was $57,000. In LA, where the cost of living is high, the average salary is estimated by Glassdoor to be $60,000 with Senior Social Media Managers earning roughly $80,000. Your pay will be dependent on job location as well as experience level and skill set.