Connected By Design is a unique workshop that will show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company.
How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement.
Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams.
Barry Wacksman and Chris Stutzman will introduce participants to the seven principles companies must follow in order to create and deliver new value for customers and capture new revenues.