Discover Classes. Earn 10% Rewards.

Facebook Marketing

NYC Career Centers
4.5 686 reviews

Build a strong foundation in Facebook marketing by learning how to create targeted ad campaigns, run business pages, and use Facebook groups effectively. The course walks you through conversion tracking, audience targeting, and applying Facebook Pixels to get the most from your ad spend and reach. A great fit for anyone ready to strengthen their social media marketing abilities.

  • All levels
  • 18 and older
  • Earn 10% Rewards
  • Price Lock

    Secure your booking now and we'll match any price drop within 48 hours across all booking platforms, ensuring you never miss out on savings!

  • 185 Madison Ave, New York, NY & Virtually Online
Facebook Marketing
Facebook Marketing
Book at School

Express Checkout – $650

Proceed to Checkout

No Booking Fees. Lowest Price Guaranteed. Earn 10% Rewards.

Give as a Gift

Start Dates (7) $650/person

Mon. Nov 2nd, 10am–5pm ET
Show all 2 sessions
  • Mon, Nov 02 at 10:00am - 5:00pm
  • Tue, Nov 03 at 10:00am - 5:00pm
20 left
Book
Tue. Jan 26th, 6–9pm ET
Show all 4 sessions
  • Tue, Jan 26 at 6:00pm - 9:00pm
  • Thu, Jan 28 at 6:00pm - 9:00pm
  • Tue, Feb 02 at 6:00pm - 9:00pm
  • Thu, Feb 04 at 6:00pm - 9:00pm
20 left
Book
Thu. Feb 18th, 10am–5pm ET
Show all 2 sessions
  • Thu, Feb 18 at 10:00am - 5:00pm
  • Fri, Feb 19 at 10:00am - 5:00pm
20 left
Book
Mon. May 17th, 10am–5pm ET
Show all 2 sessions
  • Mon, May 17 at 10:00am - 5:00pm
  • Tue, May 18 at 10:00am - 5:00pm
20 left
Book
Tue. Jul 27th, 6–9pm ET
Show all 4 sessions
  • Tue, Jul 27 at 6:00pm - 9:00pm
  • Thu, Jul 29 at 6:00pm - 9:00pm
  • Tue, Aug 03 at 6:00pm - 9:00pm
  • Thu, Aug 05 at 6:00pm - 9:00pm
20 left
Book
Showing 1 – 5 of 7

Book a Private Group Event

Booking this class for a group? Find great private group events

Or see all Professional Group Events

Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.

Class Description

Description Syllabus Cancellation Policy

Description

Master the creation and administration of high-performing Facebook advertising campaigns, including establishing and optimizing business pages, capitalizing on Facebook community groups, and designing carefully targeted advertisements that reach your ideal audience.

Facebook remains one of the most influential and impactful social media marketing tools available, serving over 1.6 billion daily users globally and hundreds of millions throughout the United States.

This course provides instruction in conversion tracking techniques, audience targeting methodologies, and Facebook Pixels technology, enabling you to maximize the value of your advertising investment and achieve superior returns on your marketing budget.

Enroll in a certificate program and enjoy savings:

Learn more about Facebook Marketing at NYC Career Centers.

Syllabus

Section 1

Introduction to Facebook

  • Introduction to Facebook
  • History of Facebook
  • Understanding the Facebook algorithm
  • Creating a Business Page

Facebook Business Page

  • Facebook Business features overview and settings
  • Business page management and admin access
  • Establishing a visual voice
  • Leveraging your About description for your business

Section 2

Introduction to Meta Business Manager

  • Setting up and accessing the Meta Business Manager
  • Overview of the Meta Business Manager and its capabilities
  • Navigating the Meta Business Manager interface
  • Tools and features overview

Leveraging Meta Business for Engagement

  • Utilizing the Meta Business Manager's targeting options to reach the right audience
  • Analyzing performance data and tracking metrics
  • Using benchmarking to research your competition
  • Scheduling your content and leveraging important dates

Section 3

Content and Interactions

  • Finding and targeting the right audience for your business
  • Creating and joining groups related to your business niche
  • Optimizing your business page for search and discoverability
  • Posting updates and engaging content
  • Interacting with your audience through comments and messaging

Using Shopify with Facebook

  • Overview of Shopify and Facebook integration
  • Setting up a Shopify store and connecting it to a Facebook business page
  • Syncing products from Shopify to a Facebook shop
  • Utilizing Facebook's targeting options to reach the right audience for your Shopify store

Section 4

Introduction to Meta Ads Manager

  • Overview of Ads Manager and its capabilities
  • Setting up and accessing Ads Manager
  • Navigating the Ads Manager interface
  • Creating and managing ad campaigns using Ads Manager

Leveraging Meta Ads Manager for Higher ROI

  • Utilizing Ads Manager's targeting options to reach the right audience
  • Analyzing performance data and tracking metrics
  • Best practices for using Ads Manager
  • Optimize advertising content to reach more customers

Refund Policy

  • Students may cancel up to 11 business days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price).
  • Cancellations within 11 business days are not permitted, but students may reschedule up to 4 business days before the class start date.

For cancellations and reschedules, please email us at [email protected]

Reviews of Classes at NYC Career Centers (686)

(4.5-star rating across 686 reviews)
See reviews for other classes at NYC Career Centers
loading...
Hide Reviews

Similar Classes

People who viewed this class also viewed the following classes

CourseHorse Gift Card
Pick your value!
SEO Bootcamp $650 for 4 sessions
Google Analytics Bootcamp $650 for 2 sessions
Google Ads Bootcamp $650 for 4 sessions
View all marketing classes

NYC Career Centers

Career Centers is a premier provider of software training courses for individuals and businesses. With a wide range of offerings and a state-of-the-art training facility in NYC, they offer instructor-led classes, corporate training, and room rentals.

View school profile
NYC Career Centers
Vetted by CourseHorse

A verified NYC educator.

Give an experience worth remembering

One CourseHorse gift card. Thousands of classes to choose from.

  • Instant or scheduled delivery
  • No expiration date
  • Earn 15% reward points
Buy a Gift Card
gift card with the CourseHorse logo
Loading...