Digital Marketing

This is a part time course. 

Designed With a Focus on Real-World Relevance
Concentrate on the most important tools for executing digital marketing strategies on the job. GA’s digital marketing advisory board curates the best practices and innovative teaching approaches of our entire expert network to meet evolving employer demands. Its work ensures that students graduate ready to tackle the challenges they’ll face in the field.

Build Campaigns That Fuel Business and Amplify Brands
This digital marketing course is designed for students with a range of professional experiences — including beginners. Its curriculum takes a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.

Get a Head Start With Self-Paced Prep Lessons
Once you enroll, we’ll assign you a brief onboarding task to introduce the digital marketing landscape, objective-first marketing, and the conversion funnel. Then, throughout the course, you’ll complete a series of online preparatory lessons before each session to get up to speed with the in-class topic and make the most of peer collaboration time.

Real-World Portfolio Projects
Graduate with a polished capstone project, applying digital marketing techniques to identify and overcome a real-world growth challenge. Craft an end-to-end, multichannel campaign and deliver a compelling presentation to share your insights.

Individualized Instructor Support
Get guidance, feedback, and more from experts who are dedicated to supporting your learning and career goals. Instructors are on hand in class and during office hours to offer real-time support and help you turn ideas into action.

Global Network of 70K+ Alumni
Create connections with peers that last well beyond your time in the classroom. As part of the GA alumni community, you’ll gain access to networking events and workshops to keep evolving your career for years to come.