Classes taught by Jenna Camann in Boston, MA

$250

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Digital Marketing Bootcamp Remote (Online)

General Assembly @ Online Class Livestream, Online, MA

Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are. Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how to...

All levels 18 and older

$250

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Google Analytics Bootcamp

General Assembly

Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights. In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup accurate reports, extract insights from data, and measure your goals. You’ll learn how to create...

Beginner 18 and older

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Content Marketing Bootcamp

General Assembly @ Online Class Livestream, Online, MA

Putting Your Content Through its Paces: Content Marketing Bootcamp Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that Content is King and it's more important than ever if you’re interested in building a strong relationship with ideal customers. This activity-driven bootcamp will equip you with tips and strategies on how to devise your content marketing strategy,...

All levels 18 and older

$250

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Agile and Scrum Bootcamp

General Assembly @ 125 Summer St, Boston, MA

Scrum is used extensively, but not exclusively, in web and software development. Everyone from developers to business execs are now expected to know how to work using Scrum, but few are taught it and many struggle along with misinformed ideas. This bootcamp will cover the main principles and ideas underpinning agile and why using Scrum is the best way to run certain projects. Through games, hands-on practice and project simulations, you’ll be...

Beginner 18 and older

$200

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Introduction to Google Analytics

General Assembly @ 125 Summer St, Boston, MA

Google Analytics is an incredibly robust, free tool for measuring web traffic data. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business. Takeaways: Learn the basic setup, navigation,...

Beginner 18 and older

$75

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Digital Marketing: Key Concepts and Metrics

General Assembly @ 125 Summer St, Boston, MA

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...

All levels 18 and older

$75

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Social Media Monitoring & Analytics: How, What, & Why

General Assembly @ 125 Summer St, Boston, MA

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to...

All levels 18 and older

$65

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Brand Strategy Workshop

General Assembly @ 125 Summer St, Boston, MA

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...

Beginner 18 and older

$60