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Social Media Strategy Mapping

  • All levels
  • 18 and older
  • $99
  • Online Class Livestream, Online, MA
  • 3 hours

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  • $99
  • GA Boston (Remote Online) @ Online Class Livestream, Online, MA 00000
  • 3 hours

By submitting this form, I consent to CourseHorse providing the information in this form with the course provider which may contact me via email, phone or text.

Class Description

Description

What you'll learn in this social media marketing training:

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty, and sales.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

  • This class is taken completely online
  • We will provide a link to the platform upon registration and 24 hours before the class
  • This class requires a computer and strong internet connection.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Social Media Strategy Mapping

    Anonymous review on 3/29/2019
    It was my first visit to General Assembly and I really liked it. Will definitively back! Regarding our Socia Media Course it was very good. The Educator was very knowledgeable and you could see how much she’s loved talking about social media. It was inspiring!!!
  • Social Media Strategy Mapping

    Reviewed by Sabrina S. on 1/13/2020
  • Social Media Strategy Mapping

    Reviewed by Brad W. on 9/16/2019
  • Social Media Strategy Mapping

    Reviewed by lia L. on 9/10/2019
  • Social Media Strategy Mapping

    Anonymous review on 11/28/2018
  • Social Media Strategy Mapping

    Reviewed by Onnelly P. on 11/22/2018
  • Social Media Strategy Mapping

    Anonymous review on 10/19/2018
  • Social Media Strategy Mapping

    Reviewed by Emma F. on 3/23/2018
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Review Summary by CourseHorse

Students who took classes at Social Media Strategy Mapping found the class to be informative and enjoyable, learning a lot in just a few hours. Students praised the instructors for their knowledge and engaging teaching styles. They appreciated the valuable tools, insights, and strategies for social media engagement that were covered in the class. Overall, students found the class to be a good starting point for learning social media strategy and gaining useful skills. Direct Quotes: - "Jen Glantz has an impressive knowledge of social media and is an excellent teacher. I learned a lot in just a few hours." - "Jen Glantz is very knowledgeable. She made it fun and lively. Amazed how much I didn't know. So many great tools and ideas from this course." - "The instructor, Ms. Wehrley, covered many topics and answered many questions for the varied applications of students. It's a short class, but you leave with a desire to learn much more, and to further explore the topics the instructor raised and the tools, resources, and applications that are raised during the class."

Questions & Answers (3)

Get quick answers from CourseHorse and past students.

Question from Jeff F.
Does this class show you how to set up a business on Facebook? We have a page already, but there are lots of issues finding it... is the person administering the class familiar with all social media?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Jeff! The Social Media Strategy Mapping course will discuss how analytics can be used to inform decision making and measure the effectiveness of content and digital marketing strategies. The course will be taught by Dillian DiGiovanni. Click here to see the instructor"s bio: http://prntscr.com/rlizgu
Answer Show answer
Cancel
Question from Fahad A.
Hello, is it ok to bring a iPad instead of a laptop?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Fahad! Yes, an iPad should be okay to bring to the class.
Answer Show answer
Cancel
Question from Fahad A.
Hi, do you provide a certificate after finishing the course?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hello, there! Yes, a certificate is provided after finishing the class. Hope this helps!
Answer Show answer
Cancel

General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

Since 2011 General Assembly has graduated more than 40,000 students...

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