Online Classes Washington, DC
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Photographic Composition – Essential Techniques
Capital Photography Center @ 2 Massachusetts Ave NE, Washington, DC
The composition of a photograph is the single most important element a photographer uses to convey an artistic statement. What’s included, excluded and the arrangement of elements within the frame is all part of composition. This class will teach you techniques to improve the composition of your photos with hands-on shooting experience coupled with feedback. Join instructor Michael Koren as you learn about composition in the Postal...
Instagram for Entrepreneurs Workshop
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this course for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...
How to Use Storytelling for Personal Branding & Career
How to Use Storytelling for Personal Branding & Career Success Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step on the path to confident self-expression....
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Sketch for Non-Designers
Have an idea on how to create or improve a mobile or web app, but been frustrated trying to communicate it to others? Enter Sketch. Unlike the bloated tools it replaces (see: Photoshop, Illustrator), Sketch is a simple, powerful design tool made specifically for those who design for screens. It has captured the UI/UX design world by storm—designers worldwide, including at leading companies like Google and Facebook, have already made the switch....
Creative Close Up Photography - Online
In this four-week class, you will learn creative techniques to enhance your close-up photography. Simple creative techniques that will help you create a stronger image, breakthrough creative boundaries and create images that showcase the fine details of your subject. Course Content Lesson 1: Creative Close Up Intro/Creative Compositions Lesson 2: Creative techniques using water and light Lesson 3: Shooting Through Lesson 4: Editing techniques...
Product Marketing Fundamentals
This interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies. We'll cover: Market and User Research (Quantitative and Qualitative) Product Positioning Launch Plan and Strategy Post-Launch Surveys / Feedback Loops...
Family and Children Photography
Capital Photography Center @ Online, Washington, DC
Photographing families and children can be both meaningful and artistically rewarding as well as financially beneficial. Family portraiture is a beautiful way to celebrate the gift of togetherness, strengthen relational bonds, build self-esteem in children, and document the family unit. Whether photographing children for the family album or creating timeless portraits for future generations to enjoy, this class will help you build the skills...
Salary Negotiation
Does the idea of negotiating for money make you cringe? Do you have trouble figuring out what your worth is in the job market and how to command that in your existing/desired role? Are you lost on where to start when preparing for a negotiation conversation? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying how to prepare for a salary negotiation...
Mobile Video: Produce Content Like A Pro
Are you interested in producing more professional videos on your iPhone or smartphone? This introductory class is designed to give producers the right tools to record great mobile content. The class will provide an in-depth look at the media capabilities of iPhone and smartphones. Additionally, the class will cover the basics of storytelling, interviewing and composition. Video content can greatly enhance any brand or businesses marketing efforts....
How to Run a Damn Good Brand Project
We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond. Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after. But it doesn’t have to be like that. Running a brand project can be a thoroughly...
Ethics by Design Series: Overview & Human Rights
When you design or engineer a product, you believe that it will have a positive impact on your target market. But do you have the resources to think about how your technologies might affect society as a whole? This evening workshop will introduce you to the basics of ethical thinking and will help you implement ethics in your working day. ***This is a standalone module in the Ethics by Design Series, which encourages you to think more deeply...
Diversity, Equity and Inclusion 101
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Diversity, equity and inclusion is not apart from but a part of all of our jobs. It's not lost on us that we are in a time where companies recognize their practices are not always equitable and now they are making concerted efforts to ensure they reflect the communities they serve by building diverse, dynamic teams. For any business to function well, they must represent the users, customers and communities they serve while understanding how equity,...
Intro to Figma Workshop
This workshop introduces Figma, a collaborative interface design tool. You’ll build on your digital design skills and learn how to use styles, components, responsive design features, prototyping tools, and live preview - all within Figma itself. Figma is made for collaboration, so we’ll also learn how to build team libraries that can be shared across documents and team members. Takeaways: Confidence in your ability to use Figma as an interface...
Content Strategy 101
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals. Learn the basics of content strategy in the context...
Building on the Basics: Blog to the Next Level
Building on the Basics: How to Take Your Blog to the Next Level Do you want to take your blog to the next level? This advanced blogging class will provide you with tips and techniques to enhance, promote, and monetise your blog. You’ll receive expert advice on how to drive more traffic to your blog, build lasting partnerships, and generate revenue. This class is ideal for anyone who currently has a blog - be it personal or corporate - and is looking...
Getting into Product Management: CV & Interview Hacks
Product Management is fast becoming one of the most sought after jobs in the tech industry, which means landing a new role can be quite the challenge. Find out what skills and qualities companies are looking for when they hire for product managers, as well as best practices with interview case studies and how to craft a great CV and cover letter to get you noticed. Please bring a copy of your CV. Takeaways Advice and guidance on completing...
Advanced Excel Training
Virtually everyone who works with data could benefit by gaining a better understanding of Microsoft Excel. This class will extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool to assist in manipulating data efficiently. You’ll learn various functions to help you organize and analyze data and go through situational overviews of time-saving shortcuts to improve your...
Data Analytics with Tableau
Data analytics is in the midst of an evolution. In today’s digital world, the practice of decision makers relying on information to be delivered to them is no longer sufficient to keep pace. Tableau is software that puts access to data, and the insights it can unlock, directly in the hands of those who need it. Tableu is designed to help people see and understand data and offers a powerful yet intuitive and easy to use method of visually exploring...
How to Be an Effective Manager
Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to pursue a more fulfilling career. In this workshop, you’ll get an in-depth...
Email Marketing Essentials
General Assembly @ 509 7th St NW, Washington, DC
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests...
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