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Introduction to Sketch App
General Assembly @ 509 7th St NW, Washington, DC
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Interviewing Like a Pro: How to Strike the Right Note
Interviewing Like a Pro: How to Strike the Right Note When Talking About Yourself In today’s world, it’s critical to optimize the face- to – face opportunities you get to sell yourself. Whether interviewing for an actual job, pitching an idea, or simply engaging in casual conversation, you have to know how to communicate your skills and experience in a compelling and memorable way. If you feel more tongue-tied than fluent in your ability...
Effective Leadership - How to Connect and Build Trust
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information...
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Event Planning 101: How to Build a Successful Event
Event Planning 101: How to Build a Wildly Successful Event Events offer a unique and powerful opportunity to get in front of your audience...literally. Whether you want to grow your brand and build name recognition, provide value to your existing audience, or just impact real people in the real world, then events are for you. But how do you create an event that people WANT to attend when there's so many competing events out there? And how do you...
SEO for Beginners
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Search engine optimization (SEO) is about improving the visibility of a website in “organic” (non-paid) search engine results. This no nonsense introduction will pull back the veil and unmask this mysterious thing called SEO, helping you to understand and start using it. You will be able to start improving your website’s rankings in the search engines. You’ll learn why your website needs SEO, what are the most important things you need...
Digital Marketing Crash Course
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this crash course may be just what you need! Specifically created for participants...
Mission Driven Storytelling: Make the Most Impact
Mission Driven Storytelling: Make the Most Impact on Social Media Digital storytelling is one of most impactful strategies currently used to further missions and increase growth. Learn how to master the art of your story and further your cause through videos, photos, writing, and various content mediums. See examples of some of the most impactful digital stories out there today, and learn free resources for how you can easily and affordably design...
Beyond the Hype: Tech Essentials for Product Managers
Calling all Product Managers or aspiring Product Managers! With the advent of new buzzwords and technologies, the hype distracts from the essential details. Learn the basics and essential details for emerging areas like Cloud, AI/ML, Blockchain, Data Science, and Microservices. This class will help remove ambiguity from these areas and help you understand as a PM how these could be used to solve existential business problems and delight your customers....
Customer Journey Mapping
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable...
SQL Training For Beginners
Do you keep hearing the word ‘SQL’ buzzing around and want to find out more about it? This 3 hour workshop will provide an introduction to fundamental concepts in relational databases and using the query language SQL. Participants will learn to how to work with data that is stored in a relational database. By the end of the workshop, you will be able to use basic SQL commands to pull data to answer business questions. This workshop is...
Radically Inclusive Leadership Series: Goal Setting
This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Psychological Safety is the most important attribute of a high performing team {Google Re:Work Study). How can you develop a culture of safety, equity and belonging to bring out...
Search Engine Optimization Remote Workshop
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
This is a beginner's online class that teaches the basics of Search Engine Optimization. We will be discussing how to ensure that a website is search engine friendly, a brand has a strong digital footprint and consistency across the web, how important it is to have healthy online relationships, and how to track and analyze performance over time. Takeaways We will be going over the following: Up-to-date SEO best practices Industry Terminology...
Introduction to Adobe Photoshop
General Assembly @ 509 7th St NW, Washington, DC
Bring your creative ideas to life with Adobe Photoshop, the professional digital imaging standard, used by photographers and designers who want to perfect their digital images. Photoshop allows you to create powerful images and designs. This workshop is designed to get you up and running with Adobe Photoshop in just three hours. The focus will be on step-by-step instruction leading students through the most important tools and concepts in Photoshop....
Leadership Skills: How to Lead in the Virtual Workspace
When 96% of leaders feel some degree of burnout and 60% of people leave their jobs as a result of ineffective management, it is essential that leaders are empowered to look after their own wellbeing to enhance and maintain their own performance and to motivate and support their teams in a sustainable way. This 3-hour workshop will combine the latest research in the field of resilience and mental fitness with Charlotte’s international experience...
Mental Fitness for Business
Mental Fitness for Business: How to Leverage Your Strengths “Mental health is defined as a state of well-being in which every individual realises his or her own potential.” World Health Organisation Understanding and ‘playing to your strengths’ has been shown to improve mental and physical health leading to enhanced performance, stronger relationships and greater life satisfaction. Despite this evidence, 60% of individuals are unaware...
Design Your Ideal Life: How to Achieve Real Success
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Your life is a long time. You might as well really love the one you have! Instead of following the herd and finding yourself unfulfilled and frustrated, why not design yours to be the way you want? We're surrounded by innovation and endless resources but the key to designing your ideal life lies within, if you just know how to access it, whether it's improving what you're doing or building something new. Takeaways How to foster and expand self-efficacy...
Social Media Strategy Mapping
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty,...
Excel at Excel: Getting Down the Basics
The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example, Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential that can be achieved with Excel and touches briefly on everything from navigation and layout to using...
Google Analytics for Beginner:Key Concepts & Quick Wins
Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue? That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty. This class is perfect for marketing strategists looking to improve the performance of...
SEO Training for Startups & Beginners
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this workshop for: Entrepreneurs and Business Owners who would like to drive...
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