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SEO Bootcamp
Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts. In this workshop on “human-centered SEO,” you’ll learn the basics...
Adobe Photoshop Bootcamp
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop, we will walk through Photoshop's basic capabilities and use tools and techniques to edit images and create visual design mock-ups - no design experience required! This bootcamp will help students visualize products and designs using Photoshop and learn some basic visual design tips. Participants should be familiar...
Agile and Scrum Bootcamp
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Scrum is used extensively, but not exclusively, in web and software development. Everyone from developers to business execs are now expected to know how to work using Scrum, but few are taught it and many struggle along with misinformed ideas. This bootcamp will cover the main principles and ideas underpinning agile and why using Scrum is the best way to run certain projects. Through games, hands-on practice and project simulations, you’ll...
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Design Your Data: Tableau Bootcamp
Tableau is an incredibly powerful tool for exploring and visualizing your data. This day long bootcamp will allow people with no experience in Tableau to re-create all of its major charts and turn them into a functional, interactive dashboard by the end of the day. Once people understand the power of Tableau they can quickly perform vital business analysis that would take 3-5x times as long with other software tools. When you are finished you’ll...
Data Analytics Bootcamp
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
This single day bootcamp will run through the analytical workflow -- from collecting, cleaning, analyzing and presenting insights from public data sets. We will introduce important tools used in this process such as Google Sheets and Tableau. Goals: Introduce concepts and practice using and managing data Transform data for predictive analytics and business intelligence decision-making Develop compelling visualizations that articulate the value...
Tableau: Data Driven Insights Bootcamp
Tableau is an incredibly powerful tool for helping people and organizations become more data-driven. Whether you are a student or data scientist, the analytics platform empowers you to manage data and create data visualizations to form actionable insights. Once you understand how to use it, you’ll be able to quickly perform vital business analysis that would take 3–5 times as long with other software. Start leveraging its capabilities to make...
Introduction to Python Bootcamp
Q: Why has Python quickly grown into one of the most popular programming languages? A: It's an easy-to-read, flexible, and beginner-friendly object-oriented programming language. The fundamentals — you will learn them in our Python bootcamp! Start writing basic syntax with Python scripts that store and manipulate data in the form of variables, for a more powerful, customizable Python programming experience; use dictionaries and lists to format...
Excel Bootcamp
General Assembly @ 509 7th St NW, Washington, DC
If you know the basics of Microsoft Excel and want to take your knowledge to the next level, then this hands-on bootcamp is for you. Whether you are in business, management, or simply interested in getting more organized, this Excel bootcamp will cover the tools and functions you need to automate or enhance the way you analyze and restructure your data. Dive into formula writing, combining formulas, creating basic to intermediate charts, and, of...
Facebook Advertising Bootcamp
To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn how to...
Project Management Bootcamp (Online)
Whether you’re a designer, a developer, or an entrepreneur who’s looking to get your own company off the ground, knowing how to effectively lead a team and complete a project is an essential element of success. This Project Management Bootcamp reviews the fundamentals and skills of project management. This class is a good place to start within project management education whether you’ve found yourself taking on a project management professional...
Content Strategy: Cultivate Brand, Grow Your Audience
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours...
Instagram Masterclass
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing...
Intermediate SQL Bootcamp
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Advanced Marketing Analytics Bootcamp
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information...
Advanced Digital Marketing Bootcamp
In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of real world examples and hands-on activities, you'll have the opportunity to further master a strategy that will allow...
Intermediate SQL Bootcamp (Online)
Enabling analysts to broaden their SQL skills to retrieve and manipulate data from multiple sources into timely, cohesive, informative analysis. Takeaways We will be going over the following: JOIN and UNION with Aliasing Primary and Foreign Keys Aggregation and Functions Complex JOINs with multiple tables NULL values and related SQL functions GROUP BY combined with HAVING CASE and COALESCE Preparation This course will occur completely...
Project Management Workshop
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Whether you’re a designer, a developer, or an entrepreneur who’s looking to get your own company off the ground, knowing how to efficiently lead a team and complete a project is an essential element of success. In this workshop, you’ll get an introduction to the project management processes that can help maximize your team’s performance. You’ll learn about the major project phases, and gain the tools and resources you’ll need to increase...
Instagram Storytelling
Have you ever watched an Instagram story or looked at a post and was curious to know: How did they do that? If yes, then this hands on workshop is for you. Instagram is packed with features, most of which are unknown to the average user. This workshop will walk you through the most important ones, will show you how to tell better stories, and how to take your Instagram content to the next level in order to grow your followers and boost engagement. ...
Create a Content Marketing Strategy in One Day (Online)
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach. So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business? In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing...
Building Your Personal Brand
General Assembly @ 509 7th St NW, Washington, DC
Important Note about Online Classes: Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps. Registration for this class will close 48 hours prior to class start in order to allow all students ample opportunity to have the technology enabled. Experimenting with your personal brand? Thinking about reinventing yourself? Looking to get to the next level?...
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