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Introduction to Google Ads

at General Assembly - Penn Quarter

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$75
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Location:
Penn Quarter
509 7th St NW 3rd Fl
At E St NW
Washington, District of Columbia 20004
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this google training:

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the class.

Google Ads is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Participants will learn what makes the most effective ad copy, how to target audiences through selecting the right keywords, and what data and results really matter.

Takeaways

  • Define key advantages of creating a Google Ads campaign
  • Understand what relevance, landing page, and click thru rate have to do with your quality score
  • Learn about tools to help generate an effective keyword list
  • Learn about statistical significance and the importance of testing everything
  • Learn about conversions, events, and other data that should guide decision-making.

Preparation

This workshop will occur completely online using Zoom and Slack. You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your workshop launches.


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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School: General Assembly

General Assembly

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