LinkedIn for Business

at Certstaffix Training - Largo

Course Details
$450 4 seats left
Start Date:

Tue, Feb 16, 10:00am - 5:00pm Eastern Time

Next start dates (1)

1300 Caraway Ct Ste 200
Btwn McCormick & Arena Drives
Largo, Maryland 20774
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 3

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this social media marketing training:

This course delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. It offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Students will learn to link with the most effective connections for greater exposure.

Course Outline

Why LinkedIn?
  • The Info Gold Mine
  • Souped-Up Search Engine
  • Conclusion
Getting Started on LinkedIn
  • Determine Your LinkedIn Objective
  • What About Other Networking Websites?
  • Conclusion
Creating Your LinkedIn Account
  • Conclusion
Supercharging Your LinkedIn Profile
  • Profile Headline
  • Profile Picture
  • Status Update
  • Experience
  • Education
  • Contact Information
  • Adding Your Social Media Accounts
  • Publications
  • Conclusion
Linkedin Privacy Settings
  • Public Profile
  • Conclusion
  • Chapter A Tour of Your LinkedIn Homepage
  • Conclusion
LinkedIn for Companies
  • Components of a Company Profile
  • Company Status Updates
  • Creating Your Company Page
  • Conclusion
LinkedIn Search
  • Keywords Are King
  • Taking Advantage of the Save Option
  • Advanced LinkedIn Search
  • Sales Rep Selling Customer Relationship Management Software
  • A More Direct Route to Hot Prospects
  • LinkedIn Reference Search
  • Saved Searches
  • Advanced Job Search
  • The Dark Side of LinkedIn Search
  • Conclusion
Getting Found on LinkedIn
  • Keyword Selection
  • Competitive Analysis
  • Linkedin Ranking Factors
  • The Google Keyword Planner
  • Conclusion
Giving and Receiving LinkedIn Recommendations
  • How Can Social Proof Get You Hired in Today's Economy?
  • What Are LinkedIn Recommendations?
  • Why Do I Need LinkedIn Recommendations?
  • How Many Linkedln Recommendations Should I Have?
  • What Makes a LinkedIn Recommendation Great?
  • What to Say in Your Recommendations
  • Who Should I Recommend?
  • How to Ask for Recommendations
  • LinkedIn Endorsements
  • Conclusion
Connecting with Others
  • Strategic Networking
  • Open Networking
  • Pop Quiz
  • Connection Request Etiquette
  • Removing a Connection
  • Conclusion
Using LinkedIn InMail to Reach Out
  • LinkedIn InMail vs. Introductions
  • What Is InMail?
  • Tips for Writing InMails to Increase Your Response Rates
  • Conclusion
LinkedIn Groups
  • What Are LinkedIn Groups?
  • What Is the Best Way to Use Linkedin Groups?
  • A Word of Caution
  • Conclusion
Managing Your LinkedIn Connections
  • Using Tags
  • Conclusion
The Definitive Publishing Platform
  • Status Update
  • Publisher
  • Tips for Getting People to Notice Your Content
  • Linkedin Influencers
  • Conclusion
Measuring Your LinkedIn Engagement
  • Who's Viewed Your Profile
  • How You Rank for Profile Views
  • Who's Viewed Your Updates
  • Measuring the Engagement of Your Published Articles
  • Finding Popular Published Articles
  • Conclusion
LinkedIn on the Go
  • LinkedIn Mobile
  • Connected
  • LinkedIn Job Search
  • LinkedIn Pulse
  • LinkedIn Recruiter
  • Conclusion
Creating and Managing LinkedIn Groups
  • How to Start a LinkedIn Group
  • Group Settings
  • Group Membership Options
  • Starting the Discussions
  • Promoting the Group
  • Managing the Group
  • Conclusion
Recruiting New Employees
  • Tips to Help Your Recruiting Effort
  • LinkedIn Recruiting Solutions
  • LinkedIn Recruiter
  • The Jobs Network
  • LinkedIn Career Pages
  • Work with Us
  • Recruitment Ads
  • Conclusion
LinkedIn for Sales and Marketing Professionals
  • Building Your LinkedIn Network
  • Should You Go Anonymous?
  • Leveraging Your Company Page
  • Leveraging Your Company Group
  • Prospecting on LinkedIn
  • Conclusion
LinkedIn Advertising
  • Content Marketing
  • Advertising Options
  • Lead Collection in LinkedIn Ads
  • Self-Service PPC Advertising
  • Premium Display Advertising
  • Content Ads
  • Slide Share Content Ads
  • Sponsored InMail
  • Social Ads
  • Follow Company Ads
  • Featured Company Ads
  • LinkedIn Group Ads
  • Spotlight Ads
  • Conclusion
Creating LinkedIn Ads That Convert Like Crazy
  • Selling on LinkedIn
  • Create Laser-Focused Campaigns
  • Writing Effective Ads
  • Creating Attention-Grabbing Headlines
  • Factors That Generate Clicks
  • Brainstorming Headlines
  • Writing Your Ad Copy
  • The Power of Images
  • Follow Editorial Guidelines
  • A/B Split Testing
  • Targeting Your Ads
  • Bidding
  • How to Measure Success and Improve Your Performance
  • LinkedIn Self-Service Ads
  • Conclusion
Finding a Job on LinkedIn
  • Starting Your Job Search on LinkedIn
  • Action Steps
  • Let's Find a Job!
  • Job Seeker Premium
  • Conclusion
LinkedIn Success Stories
  • Dave Kerpen, Founder and CEO of Likeable Local
  • Kevin Knebl, Social Selling and Relationship Marketing Speaker, Author, Trainer, and Coach
  • Jonathan Powell, Senior Managing Principal of CEG Worldwide
  • Andy Peterson, Director of Business Development of Kahuna Accounting
  • Joel Heifer, CEO of
  • MJ Schwader and Michelle Hutchinson, Co-Founders of Inspired Apps Inc
  • Dave Byrnes, Founder of Easier Networks
  • Dwayne Jeffries, CEO of Austin Found (
  • Conclusion
Headsets for free, Guaranteed to Run, Re-Takes for free (Up to 6 months), Interactive Classroom environment.

Registration Note: We can only accept students into our classes whose tuition is being paid by an employer or sponsoring organization. Self-paying individuals cannot enroll.

School Notes:

Courseware (if a course has a Courseware) will be shipped to the address provided two weeks before the class starts. Make sure that the additional info field is properly and correctly filled out to avoid Courseware being lost in transit. Please also note that P.O. Box addresses are not allowed.

Certstaffix Training offers instructor-led live training classes that can be taken from your home or work. We also have real physical locations where students can go and connect to class in a quiet office with a computer that we provide. Our instructors teach from a remote location while being able to interact with students as in a traditional classroom setting.

Instructors can view student progress and take control of their PC to provide direct assistance. Students can see the instructor's presentation as well as voice questions directly to the instructor and participate in class discussions.

Still have questions? Ask the community.

Refund Policy

Note: This provider has a temporary cancellation policy for COVID-19 related cancellations which is as follows: 

All of our classes are offered live online and any student with a computer and an internet connection can take class from their home or anywhere else they feel comfortable. For customers who are concerned about COVID-19 with regard to attending classes from one of our computer labs, please know that you can switch to attend from home up to the day before class. We just ask that you notify us so we can send them class connection information and inform the center staff that they won’t be coming in for class. 

With regard to our computer labs, each one holds a maximum of only two students per room so no student will need to be in close proximity to any large group of people. We’ve also asked the centers that host our computer labs to disinfect all keyboards/mice/surfaces, etc. after each use and requested that they provide hand sanitizer to our students. That being said, we definitely understand if a student would feel more comfortable taking class from their home.  

We purchase and ship books to students two weeks before their class date and we are charged for any computer lab booking if not cancelled within a week of the booking date, so we would not be able to fully refund a student who wants to cancel less than two weeks before class without incurring a financial loss to us that we would not be able to recover. With the attend from home option, students do hava a choice to stay home and still get their training. Students can also choose to postpone their training to a later date if they wish. 


Original cancellation policy (non-COVID-19):

You can cancel or reschedule your registration without penalty or charge provided you give notice of 10 business days (M-F) or more days before the start of my class.

If you request to cancel or reschedule your registration 10 Business Days (M-F) or less days before the class start you will be charged 100% the course fee and will not be entitled to a refund. You have one (1) opportunity to use our Make-Up policy to have those funds applied to a later class date.

You cannot change your class location ten (10) Business days (M-F) or less before the class start because Certified Staffing Solutions has shipped training materials and provisioned resources. Location changes requested prior to that timeframe are subject to availability and may incur an additional charge.

Should Certified Staffing Solutions need to cancel your class due to insufficient enrollment, or postpone it due to events beyond their control, Certified Staffing Solutions will notify you as soon as possible. In such cases, you may reschedule to a future class date at no additional charge or receive a refund for any money on account relating to that registration.

Travel arrangements and costs are the sole responsibility of the student. Certified Staffing Solutions suggests obtaining refundable reservations. Certified Staffing Solutions classes are confirmed approximately 14 days before the start of the class. We cannot guarantee class commitments before that window of time. Certified Staffing Solutions will not be responsible for any cancellation costs incurred, including but not limited to, airline/mass transit tickets, hotel reservations and so on.


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Start Dates (2)
Start Date Time Teacher # Sessions Price
10:00am - 5:00pm Eastern Time Remote Instructor 1 $450
10:00am - 5:00pm Eastern Time Remote Instructor 1 $450

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Certstaffix Training

Certified Staffing Solutions specializes in providing computer training and instructors nationwide. Our instructors are professional trainers and utilize hands-on exercises to reinforce lecture. Each averages more than 5 years delivering classes to business professionals.

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