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Digital Marketing Foundation

at Imparture - Downtown, Washington, D.C.

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Course Details
Price:
$1,745
Start Date:

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Location:
Downtown, Washington, D.C.
You'll receive confirmation of the
course venue location in your "joining
instructions' sent to you prior to class
Washington, District of Columbia
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Important:
Early Bird price until November 25, $2045 thereafter
Purchase Options
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 6
Teacher: Sean Makulowich

What you'll learn in this digital marketing course:

Book on this intensive two-day digital marketing workshop to get fully briefed on the key ingredients that form a successful digital marketing strategy. Gain expert training and guidance from the front-line and best practice insight from recent case study examples. Leave the course with hands-on skills, ready to put your knowledge into play.

Any successful digital marketing campaign is built on solid foundations, which is why our Digital Marketing Foundation workshop opens with a comprehensive look at both digital marketing and content strategy. 

Also learn all about SEO – what it means, how it frequently changes and what to do to improve your search rankings. Tap into the power of social media to amplify your message and continue to make the most of opportunities offered by email marketing.

You’ll also discover how to maximize advertising opportunities, both with Google AdWords and across social media, with strategies, best-practice content guides and more. Also get to grips with Conversion Rate Optimization to drive results to the next level.

Finally, you'll end the course with a clear picture of how to get started measuring your digital campaigns using Google Analytics and the social giants’ own analytics tools, plus discover ways and means of improving results through ongoing testing and other techniques. Sign up now and transform your digital marketing skillset into best in class.

Course Topics:

Day One:

  • Digital Marketing Strategy
  • Content Strategy
  • Social Media Strategy
  • Social Media Advertising
  • Email Marketing

Day Two:

  • Search Engine Optimization (SEO)
  • Google Adwords
  • Conversion Rate Optimization
  • Google Analytics
  • Social Analytics

Itinerary
Each day of training follows a set itinerary, with tea, coffee and refreshments provided throughout. An enjoyable lunch can also be expected.

9:30 - Delegate Arrival & Refreshments

10:00 - Training Commences

11:15 - Refreshment Break

11:30 - Training

13:00 - Lunch

13:45 - Training

15:00 - Refreshment Break

15:15 - Training

16:30 - Q&A

17:00 - Training Closes

The same timings will run for both days.

Post training support
We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

Imparture playbook library
Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

Full access to training materials
Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

Ongoing support

Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.


Imparture venues are all based in central, easy-to-reach, city locations.

A welcome email outlining the address for the training location, the timings for the class and all additional information will be sent to the student two weeks (10 working days) prior to the course start date.

Please bring a laptop and the login details (admin where possible) for any social media, google analytics or digital accounts that you will need to access during the class.

Wi-Fi will be available at the training venue free of charge.

We also recommend bringing a form of ID to public workshops in case of security checks when signing in at the venue.

School Notes: The school would need your cellphone number, job title, and company name to complete the registration. Please reach out to [email protected] after booking the class with this information.

Still have questions? Ask the community.

Refund Policy

Each booking has a “cooling off” / cancellation period of 7 days during which you may cancel your booking and receive a full refund. This period begins from the date the booking was made. Thereafter, you are not entitled to a refund.

In the event that you wish to cancel your booking outside of this 7-day period you will be able to move your booking to the next available date at an additional charge (including any applicable local tax such as, but not limited to, value added tax).

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Reviews of Classes at Imparture (4)

School: Imparture

 

Imparture is a leading light, globally, in digital skills training.

With HQs in the worldʼs most notable tech hubs, and 26 training locations worldwide, Imparture presents a platform to actively learn the very latest developments in digital.

With a human-centred approach to learning, all of Imparture’s...

Read more about Imparture

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