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Content Strategy 101

  • Beginner
  • 18 and older
  • $65
  • GA Washington D.C. (Remote Online), Washington, DC
  • 2 hours

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  • $65
  • GA Washington D.C. (Remote Online) @ GA Washington D.C. (Remote Online), Washington, DC 00000
  • 2 hours
  • Due to the current health concerns in the greater DC area this class will temporarily be held online

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Class Description

Description

What you'll learn in this digital marketing course:

There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way.

Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals.

Learn the basics of content strategy in the context of digital strategy and content marketing. In this workshop, we’ll review and create documentation that serve as the foundation for digital projects with impactful messaging and good storytelling.

By exploring content strategy methodology--including content auditing, curation, governance, testing and optimization-- you’ll learn skills that will make you a valuable asset to digital agencies, publishers and content aggregators and creators.

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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Hi, I would like to know if this course is going to give me a certificate? Thanks.
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! Students will receive a certificate of completion after completing the course. Thanks.
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General Assembly

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Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.

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