Classes taught by Magen Allen in Seattle

$250

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Digital Marketing Bootcamp Remote (Online)

General Assembly @ Online Class, Seattle, WA

Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are. Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how to...

All levels 18 and older

$250

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Social Media Bootcamp

General Assembly

This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. Takeaways Understand what types of social media platforms are available and how...

Beginner 18 and older

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Social Media Monitoring & Analytics: How, What, & Why

General Assembly @ Online Class, Seattle, WA

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...

Beginner 18 and older

$99

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Social Media Strategy Mapping

General Assembly @ Online Class, Seattle, WA

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and...

All levels 18 and older

$99

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Social Media Strategy for Nonprofits

General Assembly @ 1218 Third Ave, Seattle, WA

Capture your audiences on social media by gaining a key understanding of the differences across all social platforms and how to best use each. In this workshop we’ll discuss audience types, engagement rates, content strategy, social media mapping, and other key factors to making your platforms stand out from the crowd. Takeaways You’ll walk away with free resources, knowledge on how to design and obtain high-quality content, and ideas for...

All levels 18 and older

$45

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Mission Driven Storytelling: Make the Most Impact

General Assembly @ 1218 Third Ave, Seattle, WA

Mission Driven Storytelling: Make the Most Impact on Social Media Digital storytelling is one of most impactful strategies currently used to further missions and increase growth. Learn how to master the art of your story and further your cause through videos, photos, writing, and various content mediums. See examples of some of the most impactful digital stories out there today, and learn free resources for how you can easily and affordably design...

All levels 18 and older

$55