Rob Schults & Simon Yi

Teaches at General Assembly

Rob Schutz is the Head of Acquisition Marketing at Bark & Company (formerly BarkBox). He was previously the founder and CEO of What's the Deal, a social daily deals platform acquired by kgbdeals in April of 2011. Rob has extensive cross-channel digital experience and taught two semesters of User Acquisition Marketing at General Assembly. He also has a really cute dog, Ernesto. Simon Yi is a Digital Marketing Manager at GA. Previously, he was a Strategist at VaynerMedia, Gary Vaynerchuk's social media ad agency, where he helped create digital/social experiences for his clients that have been covered by Digiday, Mashable, AdWeek, and other industry press. Prior to that, Simon held positions in Finance and Management Consulting. When not speaking about himself in third person, he loves discovering new music, meeting new people and exploring all the nooks and crannies of NYC.