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Business Training
San Francisco
Discover various professional business classes in San Francisco, from accounting and finance to marketing and entrepreneurship. Learn new skills, gain valuable knowledge, and advance your career with hands-on training and expert instruction.
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Excel at Excel: Getting Down the Basics
General Assembly @ 225 Bush St, San Francisco, CA
The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential that can be achieved with Excel. It touches briefly on everything from navigation and layout to using...
Lean Marketing for Startups and Small Businesses Remote
If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly? If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this 3-hour session will help...
Introduction to Google Ads
General Assembly @ Online Class Livestream, San Francisco, CA
This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for ROI, and examined targeting methods. No experience...
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Digital Marketing: Key Concepts and Metrics
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
Leadership Skills Workshop: Burnout to Balance
When 96% of leaders feel some degree of burnout and 60% of people leave their jobs as a result of ineffective management, it is essential that leaders are empowered to look after their own wellbeing to enhance and maintain their own performance and to motivate and support their teams in a sustainable way. This 3-hour workshop will combine the latest research in the field of resilience and mental fitness with Charlotte’s international experience...
Introduction to Content Strategy
General Assembly @ 225 Bush St, San Francisco, CA
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive)...
Understanding the Buyer Journey
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s marketing all brands indeed produced content. However, the priorities on content production and distribution looked more like an "upside down funnel”. Which is exactly the opposite of what the buyer’s journey looks like. But how does the...
Venture Capital & Private Equity Masterclass
Venture University @ 500 Washington St, San Francisco, CA
An investment intensive course taught by VU's partners that covers the critical concepts of venture capital and private equity, with a number of case studies and group discussions. Individuals that participate in VU's programs include: Individuals looking to join venture capital and private equity funds as Analysts, Associates, Principals, and Partners Angel investors and family offices looking to professionalize their direct investment ...
All levels
18 and older
PMI-ACP Exam Prep Course
This PMI-ACP exam prep course is intended for anyone who wants to learn the principles and practices of agile. This is a 2-Day PMI-ACP Exam Prep Course. This course will prepare you to take the PMP-ACP Exam and satisfies the 21 contact hours (PDU's) required to sit for the exam. This course is live instructor-led format and includes our 100% Pass Guarantee. This course includes training materials and 6-months access to our online training...
All levels
18 and older
Facebook Advertising 101: Making Facebook Ads Pay
General Assembly @ 225 Bush St, San Francisco, CA
Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising. This cutting edge course will teach you the secrets the pros use to make Facebook Advertising pay. You’ll learn why Facebook advertising is so valuable and the most important things you...
Customer Value Management Workshop
General Assembly @ 225 Bush St, San Francisco, CA
Workshop through a customer-centric framework and methodology developed to understand the drivers of customer value. Product Managers, Marketers, and Designers will come away with a uniquely fresh, powerfully actionable, and awesomely straightforward framework and methodology to understand what makes their users tick. Who Should Attend: Product Managers and Designers yearning to know what matters most to customers so they can prioritize feature...
Introduction to Performance Marketing
General Assembly @ 225 Bush St, San Francisco, CA
Performance marketing is an emerging practice of generating customer acquisition or sales using highly targeted marketing tactics and channels. For those that want to be in the 1% of their field, this practice is for those who are willing to not settle for the status quo. Plan to learn game-changing skills such as: Rules to set up a landing page that converts like crazy Building a foundational SEO base Google Adwords and Facebook Ads essentials...
Insta Brands Killing it at Email Marketing
General Assembly @ 225 Bush St, San Francisco, CA
"Email marketing is dead. Don’t even bother, you only need social to engage your customers". Now that we’ve got those guys out of the way, let us show you how to build email to be the channel to reach and engage an audience with a minimum of work. In this hyper-connected world, social should play a huge role in your marketing, but the perfect structure is to use email as the powerhouse through which you convert sales and re-engage your advocates....
Educational Technology Workshop
General Assembly @ 225 Bush St, San Francisco, CA
Are you interested in education and technology? Curious about how technology is changing classroom education? Would you like to expand your professional toolkit? Or maybe are you interested in exploring a career change? This intensive workshop will introduce you to the emerging world of educational technology. As more tech tools (software, hardware, Internet-based platforms) are being integrated into the classroom, educators & technology specialists...
Search Engine Optimization Basics
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have...
Bring Out Your Inner Leader: Beyond Imposter Syndrome
General Assembly @ 225 Bush St, San Francisco, CA
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs. Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one. Registered students will be...
Email Marketing & Insights Workshop
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to...
Crushing the TikTok Marketing Game
General Assembly @ Online Class Livestream, San Francisco, CA
TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of them young adults. Despite being such a young platform and only recently launching an advertising process and hyperlinking...
How to Design and Facilitate a Killer Workshop
Looking to run workshops for your team? Learn what differentiates the good, the bad and the ugly of workshop facilitation in this practical session. Are you a functional expert - in a domain such as design, marketing, HR or technology - and find that you need to facilitate workshops as part of your role so that your stakeholders or clients can collaborate or provide input? And if so, how confident do you feel about your ability to amplify your functional...
Salary Negotiation
Does the idea of negotiating for money make you cringe? Do you have trouble figuring out what your worth is in the job market and how to command that in your existing/desired role? Are you lost on where to start when preparing for a negotiation conversation? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying how to prepare for a salary negotiation...
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