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Frank Rose & Miklos Sarvary

Teaches at Columbia Business School

Frank Rose, Faculty Director
Senior Fellow, Columbia University School of the Arts
Member, Columbia Digital Storytelling Lab
Author, The Art of Immersion

Frank Rose is a leading authority on the future of media and communications. In his most recent book, The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, he argues that we are witnessing the emergence of a new form of narrative that is native to the Internet – one that is nonlinear, participatory, and immersive. He has addressed this issue at marketing summits and film festivals in New York, London, Paris, Copenhagen, Sydney, and Hong Kong, in academic symposia at Stanford and the Politecnico di Milano, and at such companies as Google, Hearst, Lucasfilm, Unilever, and the BBC.
Earlier in his career, as a contributing editor at Wired and a contributing writer at Fortune, he worked as a journalist at the intersection of media and technology, covering such developments as the making of Avatar, Samsung, and the rise of the Korean techno-state, the posthumous career of Philip K. Dick in Hollywood, and the future of television in the digital age. He has also written for such publications as The Wall Street Journal, the Los Angeles Times, The Atlantic,Esquire, and Vanity Fair. Among his earlier books are The Agency: William Morris and the Hidden History of Show Business, about the rise and fall of the oldest and at one time most successful talent agency in Hollywood, and the 1989 best-seller West of Eden: The End of Innocence at Apple Computer, which detailed the ouster of Steve Jobs from Apple and was named one of the year's ten best by BusinessWeek. He currently contributes to The New York Timesandstrategy+business, and other publications.

Miklos Sarvary, Contributing Faculty
Carson Family Professor of Business
Faculty Director of the Media Program
Miklos Sarvary's expertise focuses on information marketing and media. He has used his research and experience to consult with such global companies as IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet, and PwC. He also has extensive experience in teaching executive courses. Before joining Columbia, he was the deputy dean for executive development programs at INSEAD, after having served as faculty at Harvard Business School and the Graduate School of Business at Stanford University. Sarvary's early career began at IBM.

Sarvary is member of the editorial boards of Marketing Science, Quantitative Marketing and Economics, the International Journal of Research in Marketing, and the Journal of Interactive Marketing. His most recent book is Gurus and Oracles: The Marketing of Information (2012).
 
Frank Rose and Miklos Sarvary will be joined by Paul Woolmington, Senior Fellow at Columbia University School of the Arts and CEO of Canvas Worldwide, and by such guest speakers as Peter Koechley, co-founder of Upworthy, and Afdhel Aziz, brand director for Absolut Labs and co-author of the forthcoming book Good Is the New Cool.

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