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General Assembly
Upcoming Classes in NYC
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Get The Message: Intro to Communications Planning
General Assembly @ 10 E 21st St, New York, NY
Communication planning is both art and science: The art of defining a product or services’ target audiences, and the science of uncovering the best messages and communication channels to reach that audience. In this introductory class, you’ll learn strategies and tools that marketers use to define and build a communications plan that supports business objectives and drives results. This class is ideal for product marketing managers, growth hackers,...
Look Before You Leap: Making The Career Switch
General Assembly @ 10 E 21st St, New York, NY
Are you bored, under-utilised, and suffocated at the office? Have you tried everything short of leaving your job, and still feel miserable? If you've been feeling this way for a while, it's time to make a change. This workshop is for you if you want to apply your strengths and talents to do work that matters to you, whether that means changing careers or taking the leap to self-employment. In this workshop, you'll learn how to overcome common obstacles,...
Happiness Workshop:Create Your Pleasure,Purpose & Peace
General Assembly @ 902 Broadway, New York, NY
“Happiness Workshop: Find Your Pleasure, Purpose and Peace” is a deeply personal, highly interactive, 3-hour presentation and discussion led by Jim McCarthy. This internationally acclaimed workshop helps you contemplate transitions, your career, legacy, relationships, and purpose. It’s packed with anecdotes, research, exercises and actions for how to be happy — right here, right now. Jim brings his unique perspective — as a Stanford MBA,...
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Public Speaking 101
General Assembly @ 10 E 21st St, New York, NY
The thought of speaking in front of an audience can throw normally calm and confident people into a frenzy. In this workshop, participants will get expert coaching and feedback on ways to strengthen their public speaking skills, from techniques to ease frayed nerves to exercises designed to build confidence and improve focus. We'll the workshop with improvisational games designed to build self-confidence and sharpen listening skills before tackling...
Developing Customer Insights
General Assembly @ 902 Broadway, New York, NY
This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. Takeaways Define customer...
Django, Unchained: Intro To Django
General Assembly @ 902 Broadway, New York, NY
Django is a great framework for creating modern web and mobile applications without reinventing the wheel - it’s written in Python, free and open-source, very well documented, and has a large community. Django provides the tools you need for prototyping and rapid development, while also providing the stability and speed you need to operate at scale. In this workshop, we’ll cover the model-view-controller framework and go over over Django models,...
Laying it Out: Introduction to 3D Printing
General Assembly @ 10 E 21st St, New York, NY
Additive manufacturing, or as it’s more commonly known, 3D printing, is primed to disrupt all forms of manufacturing — from medical devices to space exploration and more. These days, buying a 3D printer is as easy as going to a hardware store, but acquiring a machine is just the first step toward creating your own custom projects. In this workshop, you’ll learn everything you need to know to get started with 3D printing. You’ll hear how...
Startup Music Academy
General Assembly @ 10 E 21st St, New York, NY
Reduce barriers to entry into the music business for start-ups, app developers and entrepreneurs. The coursework provides a clear roadmap to success by offering actionable insights into the core structure, legal framework, content deals, and business models that build a legal, streamlined, and competitive music property. The Academy is coming back to the Big Apple for the third time since the event's inception. But, don’t be fooled,...
Intermediate Email Marketing Workshop
General Assembly @ 902 Broadway, New York, NY
It’s easy to think that a great product or service will sell itself, but it’s rarely the case. In this class ideal for startup founders and marketers, you’ll find out how to market your content. You’ll learn how to utilise different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels to maximise visibility. Takeaways Understand what content marketing is. Create...
Creating a Real Recruiting Effort at Your Startup
General Assembly @ 10 E 21st St, New York, NY
Students will learn how to create a continuous flow of quality candidates and how to close them when the right candidate comes along. Finding great talent is hard -- whether you're recruiting a developer or a salesperson. But recruiting great talent is what differentiates truly game-changing startups from the rest. A company's success will depend on being able to find and recruit the best people to join its effort, making recruiting the single...
Using Data for Optimization: An Analytics Primer
General Assembly @ 10 E 21st St, New York, NY
All things digital produce data. It’s up to us to use that data in a smart, effective way. Whether it’s your website, your social media presence, or your app, basic understanding of analytics will help you evolve your digital offering much more quickly. We will cover key analytics concepts and usage, including terms, equations and tools for analysis. We will identify how to use data for testing and optimization. Takeaways You will understand...
Legal Know-How for Developers & Entrepreneurs
General Assembly @ 902 Broadway, New York, NY
When it comes to launching a successful app or website, knowing how to navigate legal hurdles can be just as important as knowing how to code. For freelance developers looking to start their own businesses, gaining an understanding of the different laws, contracts, and regulations involved in creating a company is an essential part of getting their startup off the ground. In our bootcamp, you’ll get an overview of the different legal requirements...
Design(think)-ing Your Future
General Assembly @ 10 E 21st St, New York, NY
What do you want to be when you grow up? We might get older, but this question certainly doesn’t. Put on a designer’s hat for an evening to work on one of the toughest challenges out there – planning your future. Design thinking is a great problem solving technique for hairy problems ‐ ones that we have no set solution for and where the course of action could change mid‐process. It turns out starting a company, systems like education and...
Recruiting 101 For Start-Ups And Small Businesses
General Assembly @ 10 E 21st St, New York, NY
Finding great talent is hard -- regardless of the role you're looking to fill. But recruiting great talent is what differentiates truly game-changing startups from the rest. A company's success will depend on being able to find and recruit the best people to join its effort, making recruiting the single most important aspect of entrepreneurship. Unfortunately, most startups get it completely wrong--focusing on the useless resources and tactics in...
Hustle Smarter: Tactics-Routines to Scale Your Business
General Assembly @ 10 E 21st St, New York, NY
Working as a freelancer, entrepreneur or at a startup, you’re often told to “Hustle Harder” as a way of becoming more successful. For some, this motivation is necessary and useful. However, what if you’re already motivated, and are looking to develop specific processes that will help grow your business? This workshop-style class will help you develop a scalable process aligned with your desired business outcomes. You’ll also discover...
Update Your LinkedIn and Land Your Dream Job
General Assembly @ 10 E 21st St, New York, NY
Are you making the best use of your LinkedIn profile? This workshop will teach you how to effectively leverage LinkedIn to attract recruiters, better network, and create long lasting business relationships that will help you grow your career. LinkedIn now has over 500 million members worldwide and is the leading professional site. Recent updates to LinkedIn now make it even easier for recruiters to find and vet candidates like you and which is why...
Storytelling for Success: Pitch, Present & Persuade
General Assembly @ 10 E 21st St, New York, NY
Want more compelling pitches for investors, customers, and new hires? In this class, you'll learn how storytelling techniques from film and other narrative arts can take your pitches and presentations to the next level. You'll also practice crafting personal stories that quickly establish trust with audiences and colleagues. Takeaways A more compelling pitch for your company/product Storytelling tricks of pitch masters like Steve Jobs and Elon...
Advanced Excel Training w/ Dashboards
General Assembly @ 10 E 21st St, New York, NY
Put the power of Excel to good use, and build upon your existing knowledge. In this class — ideal for people working in business, management, or simply interested in getting more organized — you will take a set of raw data, and turn it into an executive-level interactive dashboard. We will start with raw data in a textfile, and work through the process step by step to import, categorize, and analyze the data. We will be using several formulas...
Intro to React Workshop
General Assembly @ 10 E 21st St, New York, NY
Would you like to learn how to incorporate the fastest growing JavaScript library into your next front end project? This one day workshop will introduce you to React basics where you will learn about reusable components, state and props, and component lifecycle methods. You will build several small projects designed to reinforce the topics and demonstrate your understanding of React. Takeaways Using React Developer Tools and the React Toolbox...
Systems Thinking Meets Storytelling
General Assembly @ 10 E 21st St, New York, NY
You Design it, Develop it, Code it and stage it... but what story is it telling? Is it moving anybody or just providing functional utility? When Code, Art & Copy come together, magic can happen. But to all too many, all that text is just Lorem Ipsum - blocks of copy that get filled in by a content writer once the UX/UI is super clean. But maybe there's a bigger story here? Maybe when storytelling narrative and great human centered design come...
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