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SEO Bootcamp

  • All levels
  • 18 and older
  • $250
  • Online Class
    , New York, NY
  • 5 hours

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  • $250
  • GA NYC (Remote Online) @ Online Class
    Livestream, New York, NY 00000
  • 5 hours

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Class Description

Description

What you'll learn in this seo class:

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts.

In this workshop on “human-centered SEO,” you’ll learn the basics of how to analyze and improve your organic search performance on Google. You’ll dive into both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that most search marketers rely on. This is a hands-on workshop that will describe SEO techniques and take students through each step of setting up and optimizing their websites in class.

Takeaways:

  • Understand the basics of having your website found on major search engines.
  • Set up and explore Google Analytics and Webmaster Tools to measure your website traffic.
  • Research and build a keyword list to get your site ranked in search queries.
  • Analyze your performance and your competitors’ performance on your target keywords.
  • Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
  • Plan a link-building campaign to improve site authority and improve search ranking.
  • Create a content calendar to help keyword and content planning
  • Develop a long-term blog strategy to improve your SEO performance month after month.

Preparation:

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Students should arrive with an existing website or business to which they will apply these techniques. They must also have access to Google Analytics and Google Webmaster tools for this website. For those who do not already have this set up, we can do so at the beginning of the session.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • SEO Bootcamp

    Reviewed by Christopher C. on 3/10/2020
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Review Summary by CourseHorse

Students generally had positive things to say about the SEO Bootcamp classes. They appreciated the instructor's knowledge and responsiveness to questions. Students learned a lot and felt satisfied with the class. They gained insights into optimizing content, setting up keywords, and strengthening their online presence. The instructor provided helpful information in addition to the presentations, making the class valuable for those who struggled with SEO. Quotes: - "I was a content writer in the past and I thought back then that all the algorithms and things about SEO were far out of my reach to understand easily." - "The instructor was good and very knowledgeable in answering all questions." - "This is a good class for anyone struggling with setting up keywords or finding ways to make their online presence stronger."

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General Assembly

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