Digital Marketing: Key Concepts and Metrics

at General Assembly - Online

Course Details
$99 8 seats
Start Date:

Sun, May 23, 2:00pm - 5:00pm Eastern Time

Next start dates (1)

Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Freddie Blicher

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this digital marketing course:

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.


  • Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles - test, optimise, refine, repeat
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
  • Understand the targeting opportunities on various search and social channels
  • Learn about the tools at your disposal to run effective digital marketing campaigns


  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (2)
Start Date Time Teacher # Sessions Price
2:00pm - 5:00pm Eastern Time Freddie Blicher 1 $99
2:00pm - 5:00pm Eastern Time Freddie Blicher 1 $99

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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Wasan A.
Does this class has a certificate ?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Wasan! Student can request a certificate of completion from the school after the class. Hope this helps!

Reviews of Classes at General Assembly (2,600)

(2600 Reviews)
Digital Marketing: Key Concepts and Metrics
Reviewed by Fernanda C. on 5/28/2020
Great class! Got me interested in further expanding my knowledge in some concepts of Digital Marketing. I recommend for those looking to brush up their skills or get started on the basics of Digital Marketing.
Digital Marketing: Key Concepts and Metrics
Reviewed by Anonymous on 4/11/2020
This class was exactly what I was looking for. Quaison was an incredible instructor and the online format worked out great!
Digital Marketing: Key Concepts and Metrics
Reviewed by Anonymous on 2/18/2020
The teacher was lovely and very knowledgeable. Couldn't have been nicer.
Digital Marketing: Key Concepts and Metrics
Reviewed by Anonymous on 4/8/2019
I was very disappointed how the class was run and how the teacher prioritized different subjects. while the teacher might have been a digital marketer himself doesn't mean he is qualified to teach.
Digital Marketing: Key Concepts and Metrics
Reviewed by Sharon K. on 2/9/2019
While I felt the instructor had deep knowledge of the topic, I don't think his teaching skills were engaging. I feel like he was just reading from the deck. It was not an inexpensive class and I was hoping to have an instructor who would give real life examples, and engage participation.
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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