Digital Marketing: Key Concepts and Metrics

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Takeaways

• Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
• Learn about lean marketing principles - test, optimise, refine, repeat
• CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
• Understand the targeting opportunities on various search and social channels
• Learn about the tools at your disposal to run effective digital marketing campaigns

Preparation

• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
• This course will occur completely online using Zoom and Slack.
• Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.