Discover Classes. Earn Rewards.

Business Metrics Fundamentals

  • All levels
  • 18 and older
  • $55
  • Online Class
    , New York, NY
  • 2 hours

Get More Information

Fill out this form and the course provider will contact you with more information about this course.

  • $55
  • GA NYC (Remote Online) @ Online Class
    Livestream, New York, NY 00000
  • 2 hours

By submitting this form, I consent to CourseHorse providing the information in this form with the course provider which may contact me via email, phone or text.

Class Description

Description

What you'll learn in this digital marketing course:

Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. 

You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven activity prioritization, and stakeholder communication using metrics.


Takeaways:

  • Learn how to set up your financial model in a way that helps inform the types of metrics you need to collect.
  • Evaluate the various sources of analytics that are available to help you answer key business questions.
  • Establish a central “metrics dashboard” and a repeatable process for populating and analyzing that dashboard.
  • Optimize and scale marketing campaigns as profitably as possible.
  • Use your metrics to tell a great “story” to investors, team members, and customers.

 Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Business Metrics Fundamentals

    Reviewed by Cassidy S. on 2/14/2018
    Learned some good tips/best practices. Would have liked it to be a bit more hands on.
  • Business Metrics Fundamentals

    Anonymous review on 8/16/2015
    I wish the class description showed that the content was geared more toward start-ups and online marketing metrics. I need a little more help with general business modeling for innovations within a company, to prove the potential value of a new action or inaction. The teacher was good and his information was accurate but a little off base for what I was looking for.
  • Business Metrics Fundamentals

    Reviewed by Laurel S. on 3/20/2017
  • Business Metrics Fundamentals

    Reviewed by Cindy B. on 2/1/2017
  • Business Metrics Fundamentals

    Reviewed by Kyoko S. on 10/11/2016
  • Business Metrics Fundamentals

    Reviewed by Oscar T. on 9/27/2015
  • Business Metrics Fundamentals

    Anonymous review on 7/1/2015
  • Business Metrics Fundamentals

    Reviewed by Luisa Sanchez on 7/18/2014
See reviews for other classes at General Assembly
loading...
Hide Reviews

Similar Classes

Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Pamela M.
Hey I'd like to know if I'll have a participation certificate at the end of the class?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Pamela! You can request a certificate of completion from the school after the class. Hope this helps!
Answer Show answer
Cancel

General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

Since 2011 General Assembly has graduated more than 40,000 students...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified NYC educator.

General Assembly

General Assembly

All classes at this location

Google Map

Give This Course as a Gift Card

  • Thousands of classes
  • No expiration
  • Unique and memorable gifts for any occasion
  • Personalized
  • Explore a passion, gain a new skill, discover a new hobby, engage in a memorable experience
  • Instant delivery
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™

Buy a Gift Card

Book this Class as a Group Event

Booking this class for a group? Find great private group events

Or see all Digital Marketing Group Events

Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.

CourseHorse Gift Cards

  • Creative & unique gift for any occasion
  • Thousands of classes & experiences
  • No expiration date
  • Instant e-delivery (or choose a date)
  • Add a personalized message
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™
Buy a Gift Card
gift card with the CourseHorse logo gift card with the CourseHorse logo
Loading...