Thankfully we have 4 other Storytelling Classes for you to choose from. Check our top choices below or see all classes for more options.
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Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer ecommerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story.
A brand story with the right emotional appeal can transform a casual customer into a lifelong evangelist. Today, every brand needs to know how to tap the power of storytelling to reach their ideal customers, employees, and investors.
In this interactive, roll-up-your-sleeves workshop, you’ll learn how to connect with your audience and get them to believe in your story and your products. In-class exercises will give you the frameworks and tools to find stories that create an emotional connection with your customers and compel them to take action.
You’ll walk away with a powerful brand story and story-driven product descriptions that you can start using right away on your website, social media, email marketing, and other channels.
Prereqs & Preparation
Please bring your laptop, notebook and pen to jot down your notes. We’ll be looking at live examples from the web and studying how some of the best ecommerce brands are using storytelling today.
This workshop is open to anyone who needs to do a better job of telling their brand story, but it’s especially geared for ecommerce brands selling physical products. Students will gain the most if they come with a good understanding of their ideal customers, competitive positioning, long-term vision for their brand, and current challenges with their marketing and messaging.
Still have questions? Ask the community.
This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
What began as a co-working space in...
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Is it your dream to create the next Serial, This American Life, or Startup? If so, this is the class for you! In this five-week Los Angeles Podcasting Class, Podcasting expert Anna Scott will teach you the fundamentals of this engaging new storytelling form. Through informative craft lectures, in-class writing exercises, deconstructing successful...
Thursday Jan 30th, 7pm - 10pm(5 sessions)
There has never been a better time for you to try and get a story of your own creation produced. The business is seeking a wider range of content than ever before, and if you know how to take your idea and develop it into a well structured Intellectual Property, the possibilities are endless. This class shows you how. Using class exercises, group...
Saturday Jan 25th, 12:15pm - 4pm(9 sessions)
There is no point in a great idea sitting in your head… or on your computer. There are so many opportunities for you to make your own films, publish your own books and produce your own plays there are no excuses why you cannot and should not. This class helps show you how to take your “brilliant idea” and, in one week, lay the groundwork...
Tuesday Feb 4th, 6:15pm - 10pm(8 sessions)
In this five-week Los Angeles storytelling essay class, master storyteller Matteson Perry will teach you the insider secrets on how to become a storytelling and essay writing pro. Not only has Matteson won the Moth GrandSLAM twice, but his storytelling skills also landed him his first book deal (a collection of essays/memoir) and essays in NY Times...
Sunday Feb 23rd, 6pm - 9pm(5 sessions)
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(This school does not support a scheduled gift delivery date so if you book the class, the recipient will be notified right away.)