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Social Media Strategy Mapping

  • All levels
  • 18 and older
  • $55
  • Online Classroom, Los Angeles, CA
  • 3 hours

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  • $55
  • GA Los Angeles (Remote Learning) @ Online Classroom, Los Angeles, CA 00000
  • 3 hours
  • This workshop will be hosted online (Livestream) using Zoom and Slack due to safety considerations.

By submitting this form, I consent to CourseHorse providing the information in this form with the course provider which may contact me via email, phone or text.

Class Description

Description

What you'll learn in this social media marketing training:

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways:

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation:

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Please bring a notepad and pen.

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Social Media Strategy Mapping

    Reviewed by Jason S. on 9/18/2019
    Good content. Knowledgeable instructor.
  • Social Media Strategy Mapping

    Reviewed by Donna F. on 3/11/2020
  • Social Media Strategy Mapping

    Reviewed by Makenna G. on 2/1/2020
  • Social Media Strategy Mapping

    Reviewed by genevieve j. on 4/26/2019
  • Social Media Strategy Mapping

    Reviewed by Amy K. on 2/21/2019
  • Social Media Strategy Mapping

    Anonymous review on 8/28/2016
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Review Summary by CourseHorse

Students who took the Social Media Strategy Mapping class acknowledged that the instructor, Jen Glantz, was very knowledgeable and taught the class well. Students mentioned that they learned a lot in just a few hours and appreciated the insightful advice and tips provided by Glantz. They also found the class to be engaging and enjoyable, with a good balance of content and interaction. Insightful quotes: 1. "I had no clue about social media (at least from a business perspective) and went into the lecture sort of nervous, but Jen was awesome - she had a sweet and easy disposition and provided us with so much insightful advice and tips." 2. "Jen Glantz is very knowledgeable. She made it fun and lively. Amazed how much I didn't know. So many great tools and ideas from this course. Thoroughly enjoyed the session." 3. "This class was the best I have taken so far at GA! Nikki is a fantastic teacher and very knowledgeable. I just wished that the students would have asked their personal/business/work goal questions at the end of the class because they hindered the progress of the entire class."

Questions & Answers (3)

Get quick answers from CourseHorse and past students.

Question from anonymous
I’m confused, it says here ‘start date’. Is this a one-time seminar or is it a weekly class? And If so, what are the other dates?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! This class is a one-day class only, from 7:00 PM - 10:00 PM. Hope this helps!
Answer Show answer
Cancel
Question from G
Is a laptop mandatory for class? Is an iPad ok? I do not own a laptop.
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! Since this is a free class, an iPad should be fine to use as it can support the social media platforms that the instructor will be explaining. Hope this helps.
Answer Show answer
Cancel
Question from anonymous
Is it only one class?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hello, there! This is a one-day class. Thanks!
Answer Show answer
Cancel

General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

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General Assembly

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This workshop will be hosted online (Livestream) using Zoom and Slack. Registered students will be notified 48 hours in advance of this program with information on how to log in. Registration for this class will close 2 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.

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