Search Engine Optimization Basics

at General Assembly - Downtown

Course Details
$55 8 seats
Start Date:

Thu, Jan 09, 7:00pm - 9:00pm

Next start dates (3)

Downtown, Downtown/Northeast
360 E 2nd St Ste 400
Btwn S Central Ave & S San Pedro St
Los Angeles, California 90012
A computer will not be provided.
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Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this seo class:

Learn what search engine optimization (SEO) is all about, starting from the beginning. What is SEO? How do search engines work? What is the ranking algorithm? How can you adjust your marketing strategy based on Google algorithm changes?

What does it take to have a clean website that passes W3C compliance? How do you make a website responsive, mobile friendly, and rank on Google with a mobile version of your website? What code changes and modifications do the major search engines look for when ranking websites? Learn how to market your website on various channels such as directories, forums, social media sites, blogs, news sources, press release sites, and more. Understand that content is king and links are a result of good content that is properly marketed.

We'll cover the basics of link building and how the search engines qualify links, as well as familiarize you with good and bad backlinks and how to obtain those high quality backlinks for your website. We teach you how to build a clean backlink profile that will rank your website for your target keywords.

  • What is SEO 
  • How to do SEO in 2018 
  • How to do proper on site SEO 
  • How to do proper off site SEO 
  • How to build quality backlinks 
  • How to analyze the results and make sure your ranking for the correct keywords
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (4)
Start Date Time Teacher # Sessions Price
7:00pm - 9:00pm Brandon Leibowitz 1 $55
7:00pm - 9:00pm Brandon Leibowitz 1 $55
7:00pm - 9:00pm Brandon Leibowitz 1 $55
7:00pm - 9:00pm Brandon Leibowitz 1 $55

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Reviews of Classes at General Assembly (2,332)

(2332 Reviews)
Search Engine Optimization Basics
Reviewed by Nataly L. on 2/21/2019
This class was very informative and Brandon was very clear and explained everything very well. I enjoyed the class very much
Search Engine Optimization Basics
Reviewed by Mona H. on 2/14/2019
Very good introduction. Class wasn't too packed which allowed room for questions in between the presentation so we could understand the material better. Brandon is a great instructor! Will definitely take one of his SEO classes again.
Search Engine Optimization Basics
Reviewed by Stacey L. on 11/1/2018
Great class! I wasn’t sure how much I would learn as it was an intro course, but I was pleasantly surprised. I walked away with a much clearer idea of how to move forward with SEO!
Search Engine Optimization Basics
Reviewed by Carimah T. on 6/5/2019
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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