Intro to Content Strategy
- Beginner
- 18 and older
- $99
- Earn 990 reward points
- Online Classroom, Los Angeles, CA
- 3 hours
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The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having.
A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to connect with people in a meaningful way.
In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics. You'll leave knowing how to lay the foundation for creating content and how to activate across digital channels.
Takeaways:
Preparation
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
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At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.
Since 2011 General Assembly has graduated more than 40,000 students...
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General Assembly
Online
Online Classroom
Los Angeles, California Online
Online Classroom
Los Angeles, California
This workshop will be hosted online (Livestream) using Zoom and Slack. Registered students will be notified 48 hours in advance of this program with information on how to log in. Registration for this class will close 2 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.
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