Arooba Khan, Catherine Toms & Spencer Wollkind

Teaches at General Assembly

Arooba Khan 

Experience & specialties include E-Commerce, Digital Strategy, Strategic Planning, Operational Performance, General Management, Entrepreneurship, and Strategic Partnerships.

Catherine Toms

Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

With over 20 years digital marketing experience in Australia and the UK, Catherine has worked with hundreds of companies from big global brands to creative startups to find their direction, organise their approach and implement the right digital marketing strategies for the biggest impact.

Today she works with teams across NAB, Westfield, Kmart and Tennis Australia to consult, train and advise them on how they can use digital, social and mobile channels more effectively to achieve their digital marketing goals.

She believes in sharing everything she’s learnt along the way to support and inspire the growth of future careers and businesses.

As well as leading General Assembly’s Digital Marketing courses Catherine serves up high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of her exemplary service in the classroom, Catherine has been selected as a member of General Assembly's Distinguished Faculty program.

Spencer Wollkind

During Spencer Wollkind's 5 years within the advertising industry he has developed experience from all aspects. Starting out on the advertiser side in-house at Macy's where he ran digital marketing for Men's Athletic Wear. 

He then moved to the agency side joining a small startup Centro, honing his programmatic skills. He now works on the tech side of the industry at Nativo providing his strategic expertise to partner with advertisers and agencies to build successful programmatic campaigns.