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General Assembly
Upcoming Classes in Chicago

(4.3-star rating across 2637 reviews)

General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.

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General Assembly

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Introduction to Data Analytics

General Assembly

Regardless of your job function and industry, it is becoming increasingly crucial to be able to make better decisions based on data. Data analytics allows you to understand, draw insights from, and leverage your data more effectively. This 2-hour class is an introductory, conceptual overview of what analytics entails. We'll cover: How different functions/fields make use of data analytics. The stages of analyzing data. What tools are used. Recommended...

(2637) All levels 18 and older

Intro to Growth Hacking: Lean User Acquisition

General Assembly @ 444 N Wabash Ave, Chicago, IL

Are you at a small business owner, startup or just thinking of creating your own company? This workshop is designed for entrepreneurs, owners, startups, developers and marketers from all experience levels who have an interest in growing their business, user base and brand with a lean budget. Growth Hacking is about combining technology, data and marketing all together to generate growth for both business and personal brands. We will talk about...

(2637) All levels 18 and older

Know Your Audience: Design & Present A Pitch

General Assembly @ 444 N Wabash Ave, Chicago, IL

When making a pitch, you can never be sure what you say will resonate with the person to whom you are pitching. This workshop will educate participants about four basic personality profiles, the types of information that resonates with each, and how to incorporate elements that will speak to any of them at various points in a pitch. Further, participants will learn some basic strategies for reading a person’s profile so that they can adjust their...

(2637) All levels 18 and older
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Essentials of Startup Law

General Assembly @ 444 N Wabash Ave, Chicago, IL

Legal mistakes can doom even the best startup concepts and founding teams. In this class we'll save you time, money, and heartache by preparing you to deal with the essential legal issues that every startup faces. Topics covered in this class will include: How to use a lawyer Choosing and forming the right entity Partnership Agreements Hiring employees and independent contractors Website Terms & Conditions for software companies vs. product...

(2637) All levels 18 and older

Balancing Yourself: Find Work You Love

General Assembly @ 444 N Wabash Ave, Chicago, IL

It is very important to build your inner strength in order to have the courage to balance your life and find work you love. If we exaggerate our problems and obsessively get into our heads, we give "ooh poor me" the right to destroy our lives. This class will help you learn the definition of inner strength, and the behaviors which will enhance your inner strength. You will work on how to rise above fear, by curbing your intensity, in order to go...

(2637) All levels 18 and older

Axure Bootcamp

General Assembly @ 444 N Wabash Ave, Chicago, IL

There are many prototyping tools for the UX designer to consider. As a UX designer, you should strive to master Axure because of its robust versatility and its increasing demand within the UX domain. Yes, it's complex, because it’s so powerful, but Axure can also be easy to use. Start by learning the basics before stepping into the complexity. Join us as we take a comprehensive and pragmatic approach to simplifying the Axure mystique. This workshop...

(2637) Beginner 18 and older

Introduction to Gamification & Design

General Assembly @ 444 N Wabash Ave, Chicago, IL

Gamification is changing the way organizations of all sizes attract, retain, engage and monetize their customers & employees. Bringing together the best concepts from games, loyalty programs and behavioral economics, gamification is the art and science of designing for engagement. From the ground up, it’s a process-oriented discipline that helps cut through the noise, capture consumer attention, and sustain it over the long-term -- and something...

(2637) All levels 18 and older

Turn A Profit: Introduction To Conversion Optimisation

General Assembly @ 444 N Wabash Ave, Chicago, IL

With SEO and AdWords becoming increasingly expensive and difficult to master, maximising your acquisition efforts is critical to the survival of an online business. Conversion optimisation helps you increase the number of your website visitors and encourages them to take action and become customers. In this hands-on introductory session, you’ll get an overview of the art and science of conversion optimisation. You’ll learn how to increase your...

(2637) Beginner 18 and older

Art of Awesome Personal Branding Workshop

General Assembly @ 444 N Wabash Ave, Chicago, IL

How did people like The Rock, Jay-Z, and Tina Fey become dynamic personalities who constantly innovate, while people like Hulk Hogan and Vanilla Ice stay stuck in the past? The former built incredible personal brands. It's easier to become a Hogan or Vanilla Ice than you think, and in this workshop we show how to build your personal brand by taking charge of your life and career, so that you constantly innovate and stay ahead of the game. Takeaways...

(2637) All levels 18 and older

Effective Interviewing Workshop

General Assembly @ 444 N Wabash Ave, Chicago, IL

An interview is your opportunity to make a strong first face-to-face impression on the job search. Employers want to know three key things: 1) Can you do the job?  2) Will you do the job? and  3) Will you fit in with the organization?  Your job is to provide enough solid information for the interviewer to answer an unequivocal "YES!" to all three of these questions. This workshop will help you learn how to do just that. Students...

(2637) All levels 18 and older

Introduction to User Experience Design (UX)

General Assembly @ 444 N Wabash Ave, Chicago, IL

As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify user experience by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that affects all areas of business—prepare to dip your toes into an ocean of new concepts and ideas that...

(2637) All levels 18 and older

Podcasting Fundamentals:How To Develop Your Own Podcast

General Assembly

Podcasting Fundamentals: How To Develop, Produce, + Launch Your Own Podcast Podcasts are bigger than ever now, from Serial to Radiolab to WTF with Marc Maron. In fact, a recent Pew Research Center study stated that about a third of all Americans have now listened to at least one podcast. Which means there's never been a better time to launch your own podcast. This course will teach you how. Veteran podcaster Jaime Black (Dynasty Podcasts) will...

(2637) Beginner 18 and older

The Year of Yes: Collaborate, Communicate, and Create

General Assembly

Full Course Name: "The Year of Yes: Collaborate, Communicate, and Create better with Improv" Innovation comes from an intersection of art and commerce. It comes comes creativity, which takes risk, saying yes to new ideas, and collaborating with those around you. Kick off 2019 with a hands-on improv workshop that will take you through a series of fun exercises and discussions designed to hone your skills in creativity, communication and entrepreneurship....

(2637) All levels 18 and older

Introduction To Digital Marketing

General Assembly

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital—from retail to brands and agencies. This class will cover the fundamentals of digital marketing, and introduce you to the key channels, concepts and metrics. Learn the available marketing platforms and tactics for tracking and optimizing campaigns, grasp online marketing basics, and get your head around the technical jargon to...

(2637) Beginner 18 and older

Data Science for Beginners

General Assembly

We all know that knowledge is power, and with technology spreading its wings to every aspect of business, we can, for the first time, collect exceptional amounts of data. But what do we do with that data, and how can it help our business? This class aims to demystify data science by giving a practical and simple approach to the core concepts of data analysis. Prepare to dip your toes into an ocean of new concepts and ideas that will inspire you...

(2637) Beginner 18 and older

Your Logo Looks Great, How's Your Brand?

General Assembly @ 444 N Wabash Ave, Chicago, IL

Creating a strong brand might be the single most important thing you can do for your company. It’s just as important for early-stage companies as it is for century-old multinationals. Learn what makes a strong brand, what it takes to build one and how you can use smart time-tested methods to build your company’s brand earlier, better and less expensively than you ever thought. Takeaways Learn exactly what a brand is. Understand the importance...

(2637) All levels 18 and older

Design Your Dream Job (Full Day)

General Assembly @ 444 N Wabash Ave, Chicago, IL

It has been a long year, and you have had it up to your ears with your boss and co-workers. Or, you might even like them, but you're ready to finally jump ship and start your own venture. Don't wait anymore. Give yourself a holiday gift and learn the steps to create your dream job now! In this daylong workshop, you will get a brief introduction to design thinking (the methodology we will use to learn and create in the class) and an overview of the...

(2637) All levels 18 and older

Digital Marketing 101

General Assembly @ 444 N Wabash Ave, Chicago, IL

This 2-hour deep-dive will take a holistic look at digital marketing, covering many of the essential digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimize their online businesses. We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in. Takeaways Students...

(2637) All levels 18 and older

Digitize Hand Lettering in Adobe Illustrator

General Assembly @ 444 N Wabash Ave, Chicago, IL

In this fun beginner-level workshop, learn how to use tools in Adobe Illustrator to digitize your lettering designs so that you can publish them on a blog, create an engaging social media post, or use them in a print project. You’ll be given step-by-step instruction on how to hand letter a simple phrase, live trace into a vector shape, and add texture and color, and export a beautiful, unique design ready for publishing on the web. Takeaways...

(2637) Beginner 18 and older

Data Analytics 101

General Assembly @ 444 N Wabash Ave, Chicago, IL

Learn how data drives better business. During our introductory workshop, you’ll join the data conversation and see how analytics drives decision making across industries. Learn to understand, analyze, and interpret data as you: Walk through the fundamentals of data analysis. Learn introductory analytic functionality in Google Sheet to distill actionable insights from data sets See how data analysts translate their findings into compelling...

(2637) Beginner 18 and older
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