General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Understanding the Stack: A Non-Programmer's Guide to Web and Mobile Programming This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently...
Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing...
Brand is your organisation's connection to your customer and the marketplace - it provides the foundation for businesses to gain an edge over the competition. The importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before. The workshop will walk you through the basic concepts of branding starting from marketing science, including foundational branding laws, notions of distinctiveness...
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The marketing opportunity on LinkedIn in 2020 is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon. This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimize your efforts and grow your business using LinkedIn’s marketing platform....
General Assembly @ Online Class Livestream, Chicago, IL
Ethics by Design Series: Democracy, Privacy & Technology This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Western democracies are under new pressures from digital technologies. Whereas before, the internet was seen as an exciting...
Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. A strategic narrative centres on leaders’ ability to articulate a clear and compelling vision and strategy for the future of the organisation. Rather than focusing on the company’s products or services through a series of bullet points and clip art in a PowerPoint deck, a powerful strategic narrative...
Do you feel stuck in a career you no longer love? Do you long to do meaningful work but are not sure what it might be? Are you ready to find the career of your dreams, but don't see a clear path forward? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying the career you absolutely love that gets you excited to go to work every...
This interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies. We'll cover: Market and User Research (Quantitative and Qualitative) Product Positioning Launch Plan and Strategy Post-Launch Surveys / Feedback Loops...
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. We’ll take a deep dive into the world of Instagram as a powerful selling tool and a great way to reach and connect with the right audience. You'll walk away with the best Instagram knowledge and practices that will allow you to define a more robust social message that resonates well with your brand....
There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals. Learn the basics of content strategy in the context...
Originally designed for software development, Scrum is becoming one of the most popular ways to organize a project today. In this class, we'll define Agile and Scrum and explore the rise of Agile and how Scrum fits within the Agile principles. Using real world examples and a practice exercise, we'll then review how Scrum works and what makes Scrum so powerful for delivering higher quality products in much less time and with happier teams. This...
Does the idea of negotiating for money make you cringe? Do you have trouble figuring out what your worth is in the job market and how to command that in your existing/desired role? Are you lost on where to start when preparing for a negotiation conversation? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying how to prepare for a salary negotiation...
Diversity, equity and inclusion is not apart from but a part of all of our jobs. It's not lost on us that we are in a time where companies recognize their practices are not always equitable and now they are making concerted efforts to ensure they reflect the communities they serve by building diverse, dynamic teams. For any business to function well, they must represent the users, customers and communities they serve while understanding how equity,...
This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. If you are a small business or startup looking to build your brand awareness then social media is a great marketing tactic. It can also be great for market research, customer advocacy...
General Assembly @ 10 E 21st St, New York, NY
Being Visual is a fundamental part of Design Thinking and other innovation processes. It enables better communication between team members, boosts presentations and helps explain ideas. This three hour workshop is an introduction to the fundamentels of using visuals for better (and quicker) communication. It will give you an understanding of the value of visuals and some quick methods to use with your team the very next day! Takeaways: ...
General Assembly @ 444 N Wabash Ave, Chicago, IL
Photoshop allows you to create powerful images and designs. This workshop is designed to get you up and running with Adobe Photoshop in just three days. The focus will be on step-by-step instruction leading students through the most important tools and concepts in Photoshop. Takeaways The Basics Learn Photoshop interface, basics of Photoshop Practice editing documents and using tools like brush and gradient Retouching Part Learn the basics...
General Assembly @ 444 N Wabash Ave, Chicago, IL
As digital experiences expand beyond our browsers and into our physical environment, it is pivotal to understand the ways in which context informs interaction, narrative, and technology. This class is ideal for people interested in exploring the intersection of user experience, architecture, and code who would like to be equipped for projects in museum, retail, and service-oriented spaces. Takeaways: How an experience in physical context...
General Assembly @ 444 N Wabash Ave, Chicago, IL
Learn the workflow of leveraging Illustrator pallets, tools, guides and file formats to produce quality art that can be deployed in numerous sizes, types and applications. Takeaways: How to find inspiration, import traceables, organize layers structure and save for legacy use. The tools to make perfect shapes, custom shapes and point adjustments. How to save for web and devices. Bonus: How to use your logo as an alpha channel...
This workshop will cover everything you need to build your first iOS App (except for the brilliant idea). This includes creating your first project, setting up your app’s interface using Storyboards, changing your interface dynamically with simple code, tips on best practices, using images in your project, the basics of debugging, and running your application on the simulator. (If enough time is left, we can even put your app on your device) This...
Regardless of your job function and industry, it is becoming increasingly crucial to be able to make better decisions based on data. Data analytics allows you to understand, draw insights from, and leverage your data more effectively. This 2-hour class is an introductory, conceptual overview of what analytics entails. We'll cover: How different functions/fields make use of data analytics. The stages of analyzing data. What tools are used. Recommended...
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