Google Ads (Adwords)

at Certstaffix Training - Near North Side

(123)
Course Details
Price:
$1,375 4 seats left
Start Date:

Tue, Aug 04, 9:00am - Aug 06, 4:00pm Central Time (3 sessions)

Next start dates (3)

Location:
Near North Side, Downtown/Loop
205 N Michigan Ave Ste 810
At N Michigan Ave
Chicago, Illinois 60611
(Map)
Description
Class Level: Intermediate
Age Requirements: 18 and older
Average Class Size: 3

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this google training:

In today's technologically connected society, people have access to information almost everywhere they go on a variety of devices. All strong marketing campaigns should incorporate some form of search engine advertising. Google AdWords™ (now Google Ads) is a search engine advertising tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular search engine advertising tool and operates on the largest connected set of networks, Google's networks. 

Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance. In this course, you will create a Google AdWords account and an AdWords campaign. 

You will create both text and image ads, and target campaigns to specific audience segments by using advanced AdWords features. You will refine and optimize all aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets. You will also use advanced tools to manage AdWords accounts and data.

This course is designed for individuals who are seeking the Google AdWords (now Google Ads) certification and who want to prepare for Google AdWords Fundamentals and Google AdWords Search Advanced exams.

This course is taught using the latest, most current interface released in October 2017.

Target Student:

This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, optimize, and report on those campaigns with Google AdWords.

Prerequisites:

To ensure your success in this course you should have experience with using a Web browser, and productivity software (Microsoft Office or Google Docs).

Course Outline:

  • Lesson 1: Creating a Google AdWords Account
  • Lesson 2: Creating Ad Campaigns
  • Lesson 3: Optimizing Keywords
  • Lesson 4: Writing Ads in Google AdWords
  • Lesson 5: Analyzing and Reporting Campaign Performance
  • Lesson 6: Managing Bidding and Budgets
  • Lesson 7: Configuring Language and Location Targeting
  • Lesson 8: Enhancing Campaigns with Ad Extensions
  • Lesson 9: Creating a Display Network Campaign
  • Lesson 10: Implementing Advanced AdWords Features
  • Lesson 11: Measuring Campaign Performance
  • Lesson 12: Optimizing AdWords Campaigns for Conversions
  • Lesson 13: Optimizing Campaigns
  • Lesson 14: Managing AdWords with the AdWords Editor
  • Lesson 15: Utilizing AdWords Manager Accounts and the AdWords API
  • Appendix A: Creating Shopping Campaigns


School Notes:

Important:
Courseware (if a course has a Courseware) will be shipped to the address provided two weeks before the class starts. Make sure that the additional info field is properly and correctly filled out to avoid Courseware being lost in transit. Please also note that P.O. Box addresses are not allowed.

Certstaffix Training offers instructor-led live training classes that can be taken from your home or work. We also have real physical locations where students can go and connect to class in a quiet office with a computer that we provide. Our instructors teach from a remote location while being able to interact with students as in a traditional classroom setting.

Instructors can view student progress and take control of their PC to provide direct assistance. Students can see the instructor's presentation as well as voice questions directly to the instructor and participate in class discussions.

Still have questions? Ask the community.

Refund Policy

Note: This provider has a temporary cancellation policy for COVID-19 related cancellations which is as follows: 

All of our classes are offered live online and any student with a computer and an internet connection can take class from their home or anywhere else they feel comfortable. For customers who are concerned about COVID-19 with regard to attending classes from one of our computer labs, please know that you can switch to attend from home up to the day before class. We just ask that you notify us so we can send them class connection information and inform the center staff that they won’t be coming in for class. 

With regard to our computer labs, each one holds a maximum of only two students per room so no student will need to be in close proximity to any large group of people. We’ve also asked the centers that host our computer labs to disinfect all keyboards/mice/surfaces, etc. after each use and requested that they provide hand sanitizer to our students. That being said, we definitely understand if a student would feel more comfortable taking class from their home.  

We purchase and ship books to students two weeks before their class date and we are charged for any computer lab booking if not cancelled within a week of the booking date, so we would not be able to fully refund a student who wants to cancel less than two weeks before class without incurring a financial loss to us that we would not be able to recover. With the attend from home option, students do hava a choice to stay home and still get their training. Students can also choose to postpone their training to a later date if they wish. 

---- 

Original cancellation policy (non-COVID-19):

You can cancel or reschedule your registration without penalty or charge provided you give notice of 10 business days (M-F) or more days before the start of my class.

If you request to cancel or reschedule your registration 10 Business Days (M-F) or less days before the class start you will be charged 100% the course fee and will not be entitled to a refund. You have one (1) opportunity to use our Make-Up policy to have those funds applied to a later class date.

You cannot change your class location ten (10) Business days (M-F) or less before the class start because Certified Staffing Solutions has shipped training materials and provisioned resources. Location changes requested prior to that timeframe are subject to availability and may incur an additional charge.

Should Certified Staffing Solutions need to cancel your class due to insufficient enrollment, or postpone it due to events beyond their control, Certified Staffing Solutions will notify you as soon as possible. In such cases, you may reschedule to a future class date at no additional charge or receive a refund for any money on account relating to that registration.

Travel arrangements and costs are the sole responsibility of the student. Certified Staffing Solutions suggests obtaining refundable reservations. Certified Staffing Solutions classes are confirmed approximately 14 days before the start of the class. We cannot guarantee class commitments before that window of time. Certified Staffing Solutions will not be responsible for any cancellation costs incurred, including but not limited to, airline/mass transit tickets, hotel reservations and so on.

Map

Google Map

Certstaffix Training

All classes at this location

Our downtown Chicago classroom is located at the Avenue Business Center in the Magnificent Mile district, close to plenty of restaurants and parking. When arriving for class, please proceed to Suite 810 and the receptionist will guide you to your classroom.

Start Dates (4)
Start Date Time Teacher # Sessions Price
9:00am - 4:00pm Central Time Remote Instructor 3 $1,375
This course consists of multiple sessions, view schedule for sessions.
Wed, Aug 05 9:00am - 4:00pm Central Time Remote Instructor
Thu, Aug 06 9:00am - 4:00pm Central Time Remote Instructor
9:00am - 4:00pm Central Time Remote Instructor 3 $1,375
This course consists of multiple sessions, view schedule for sessions.
Wed, Sep 09 9:00am - 4:00pm Central Time Remote Instructor
Thu, Sep 10 9:00am - 4:00pm Central Time Remote Instructor
9:00am - 4:00pm Central Time Remote Instructor 3 $1,375
This course consists of multiple sessions, view schedule for sessions.
Thu, Oct 22 9:00am - 4:00pm Central Time Remote Instructor
Fri, Oct 23 9:00am - 4:00pm Central Time Remote Instructor
9:00am - 4:00pm Central Time Remote Instructor 3 $1,375
This course consists of multiple sessions, view schedule for sessions.
Tue, Dec 01 9:00am - 4:00pm Central Time Remote Instructor
Wed, Dec 02 9:00am - 4:00pm Central Time Remote Instructor

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 13750 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (0)

Get quick answers from CourseHorse and past students.

Reviews of Classes at Certstaffix Training (31)

Similar Classes

School: Certstaffix Training

Certstaffix Training

Certified Staffing Solutions specializes in providing computer training and instructors nationwide. Our instructors are professional trainers and utilize hands-on exercises to reinforce lecture. Each averages more than 5 years delivering classes to business professionals.

Our Advantages

  • Our Instructors:...

Read more about Certstaffix Training

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified Chicago educator.

Ready to take this class?
BOOK NOW
Booking this class for a group? Find great private group events here