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Social Media Strategy Mapping

  • All levels
  • 18 and older
  • $75
  • 150 N Wacker, Chicago, IL
  • 3 hours

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  • $75
  • GA Chicago @ 150 N Wacker @ 150 N Wacker Ste # 2600, Chicago, IL 60606
  • 3 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this social media class:

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. -

This course will occur completely online using Zoom and Slack. - Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Social Media Strategy Mapping

    Reviewed by Bridget B. on 9/13/2017
  • Social Media Strategy Mapping

    Reviewed by Tyler W. on 9/13/2017
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Review Summary by CourseHorse

Students generally had positive feedback about the classes at Social Media Strategy Mapping. They mentioned that the instructors were knowledgeable and enthusiastic, and they learned a lot in just a few hours. The content was good and covered various topics and social media sites, providing valuable insights and links. The classes were described as interactive, fun, and engaging, with instructors who made the sessions lively and enjoyable. Students appreciated the tools and strategies they learned in the class, and some mentioned that they were inspired by the instructor's energy and advice. Here are three direct quotes from the reviews that are insightful and describe what the students learned: 1. "I had no clue about social media (at least from a business perspective) and went into the lecture sort of nervous. Jen was awesome though - she had a sweet and easy disposition, and provided us with so much insightful advice and tips." - Anonymous Student 2. "Jen Glantz is very knowledgeable. She made it fun and lively. Amazed how much I didn't know. So many great tools and ideas from this course. Thoroughly enjoyed the session." 3. "The instructor, Ms. Wehrley, covered many topics and answered many questions for the varied applications of students. It's a short class, but you leave with a desire to learn much more and to further explore the topics the instructor raised, and the tools, resources, and applications that are raised during the class."

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