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Brand Storytelling: Creating A Powerful Story

at General Assembly - Online

(2640)
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$99
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Phat Chiem

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this storytelling class:

Brand Storytelling: Creating A Powerful Story That Inspires

“Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin

Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story.

A brand story with the right emotional appeal can transform a casual customer into a lifelong evangelist. Today, every brand needs to know how to tap the power of storytelling to reach their ideal customers, employees, and investors.

In this workshop, you’ll learn how to connect with your audience and get them to believe in your story. Exercises will give you the frameworks and tools to hone in on the most compelling story for your specific business or organization.

You’ll walk away with a powerful brand story that you can start implementing right away on your website, your social media, your email marketing, and other channels.

Takeaways

  • Understand why storytelling is so critical to modern-day businesses and organizations
  • Learn how to craft an authentic brand story that inspires long-term customer loyalty
  • Learn actionable frameworks to help you break down and build your brand story, including the 4Ps of branding, the 3Cs of brand storytelling, and 5 elements of storycrafting
  • Borrow tried-and-true techniques from narrative fiction and classic story structure to power your brand marketing
  • Deconstruct real examples of transformative brand storytelling
  • Create a concise and convincing elevator pitch for your brand story
  • Break down excellent examples of ‘About Us’ pages so you can improve your own story

Preparation

  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches
  • We’ll be looking at live examples from the Web and studying how some of the best brands are using storytelling today. This workshop is open to anyone who needs to do a better job of telling their brand story, including startups, established businesses, nonprofits, and community organizations
  • Students will gain the most if they come with a good understanding of their ideal customers, competitive position, long-term vision for their brand, and current challenges with their marketing and messaging

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session.

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Reviews of Classes at General Assembly (2,625)

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Brand Storytelling: Creating A Powerful Story
Reviewed by Marlene E. on 7/25/2020
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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program that produces a 99.2% job placement rate for...

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