Learn the art of creating a memorable and impactful brand identity through comprehensive branding classes in Atlanta, where participants will gain insights on designing logos, crafting compelling brand stories, and developing effective marketing strategies.
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General Assembly @ 1218 Third Ave, Seattle, WA
Far more than a logo, a strong brand can excite investors, inspire employees, attract great talent, and help focus your company...even before your consumers ever see it. Nailing your brand NOW is much easier and cheaper than having to rethink it and rebrand later. This interactive class will teach you the fundamentals of build a powerful brand that lasts, stands out and guides your marketing efforts. Takeaways Understand the power & importance...
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Far more than a logo, a strong brand can excite investors, inspire employees, attract great talent, and help focus your company...even before your consumers ever see it. Nailing your brand NOW is much easier and cheaper than having to rethink it and rebrand later. This hands-on workshop is all about helping you build your own brand. We want you to come armed with an idea, a problem or an existing brand you are working on (or even one you’d like...
General Assembly @ Online Class Livestream, Atlanta, GA
Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...
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General Assembly @ Online Class Livestream, Atlanta, GA
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
Brand is your organisation's connection to your customer and the marketplace - it provides the foundation for businesses to gain an edge over the competition. The importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before. The workshop will walk you through the basic concepts of branding starting from marketing science, including foundational branding laws, notions of distinctiveness...
"People don't buy what you do, they buy why you do it". Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur, it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine, I’ve been...
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